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‘Necessity pushed me into creating my PR brand’

Obinna Inogbo, a public relations practitioner, may not be a household name, but he can be credited as one of the brains behind many popular household television productions across Nigeria.

Obinna Inogbo

Obinna Inogbo, a public relations practitioner, may not be a household name, but he can be credited as one of the brains behind many popular household television productions across Nigeria.

Inogbo started off as a copywriter and human resources administrator in the mid to late 2000s. He later joined Channels Television in 2009 as an assistant producer, where he contributed to the production of over 300 episodes of the popular talk show, Sunrise Daily. Between 2010 and 2017 he worked at several entertainment companies such as HiTV and Spice TV as a TV producer. He has also written scripts for some popular TV series such as Tinsel, Meet The Adebanjos and others.

Inogbo, who is a member of the Nigerian Institute of Public Relations, later went on to set up a PR agency Worktainment Limited in 2017.

On what influenced his decision to delve into PR full-time, Inogbo recalled how he practiced Public Relations for two years without really knowing what he was doing.

“All I knew was that I was managing an entertainer’s reputation and providing her with business opportunities. I said to myself after initial success in managing her, that if I can manage a human being’s reputation, I can manage a company’s reputation,” he said.

He pointed out that this served as a turning point for him, as he began researching and found that he entered the public relations industry.

“Necessity pushed me into taking that big step in creating Worktainment Limited. I realised that if I remained as an employee in the Nigerian media industry, I wouldn’t achieve my financial objectives and goals. “

Resigning from his last job as producer and registering his own company the very next day wasn’t a difficult decision. However, Inogbo did not find the sea calm and quiet, as he was faced with what many see as insurmountable challenges as he sailed on.

“After registering my company, I became the business development manager, accountant and P.A. to myself. I did almost everything because I couldn’t afford to hire staff, I didn’t have an office and I was taking meetings at clients ’/potential clients’ offices,” he said.

The PR specialist disclosed that during that period, he kept researching successful Nigerian business owners to find out how they reached their goals.

“I discovered that most of them started off in similar difficult situations, which gave me the confidence I needed to keep pushing on.”

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