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Nigeria is tough, but good for Sonaira Business World ― Ovuehor


A lot has been said about Nigeria’s tough business environment, but Sonia Omon-Obehi Ovuehor, founder and CEO of Sonaira Business World, has offered a fresh perspective, saying: “Nigeria offers uncommon opportunities for anyone who genuinely wants to be an entrepreneur.”

Ovuehor stated further that it is not only those with rich backers or those from wealthy homes with access to unlimited funds that can found thriving businesses in Nigeria.

She cited herself as an example. “I dabbled in business when I was still in the university. All I was selling were students’ essentials such as shoes, clothes and bags. I spent months working at various jobs during the time universities shut down due to strike actions. I also worked in a couple of companies after graduation, but as soon as I felt I was ready, I kick started my journey of entrepreneurship.


She also stressed that it is not out of place for businesses to have a small beginning. “I started Sonaira Business World in 2015, and for the next two years, all we did were skeletal businesses. But here we are today, we have diversified and expanded into other areas now and even gone international.”

She explained how to cope in the Nigerian business environment: “The growth of Sonaira Business World, for example, is due to our policy of continuous upgrading of our products and services. Nigerian customers are one of the most sophisticated in the world, they travel widely around the world and therefore expect the same level of service they get in London, Dubai and New York. So, we ensure that our stocks are up to date and our services as efficient as you would get in any major capital city of the world.”

She went further: “Secondly, Sonaira Business World doesn’t try to compete with any other business. We simply set our standard, as high as it can be, and we work to beat that standard.”


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