Nigerians abuse Joeboy’s #Alcohol challenge on TikTok

“I just wan sip my alcohol/ Make nobody come here to disturb me jor jor jor,” the catchy lyrics from the viral Afro-pop song dubbed, Alcohol, by Empawa record’s frontliner, Joeboy, has become the latest soundtrack for extremism disguised as social media challenges by Nigerians.

While the original challenge features individuals drinking food-based drinks or alcoholic drinks, some Nigerians have gone as far as consuming substances like antiseptic liquids, uncooked rice, palm oil, and many other substances better left excluded from print.
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“While I appreciate the love you guys are showing my song, please do not consume any harmful substances. Thank you,” Joeboy disclaimed on his social media platforms, shortly after a video surfaced online of a lady who had been foaming in the mouth after gurgling an antiseptic liquid for the challenge.

Social media challenges have become a lucrative marketing tool for entertainers, recently, and it rose to prominence during the pandemic-induced lockdown. Several challenges, such as the ‘Don’t Rush’, ‘Bloody Samaritan, ‘Shedi Bala’, among others, have become viral sensations on social media, propelling the songs soundtracking those challenges to massive prominence. However, Nigerians will have to challenge themselves to now decide between moderating their excesses or landing in hospital beds – at no fault of the artiste.
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