Ogungbe, Iyanya, ID Cabasa hunt for new music star in Naija Search Show
Keke Ogungbe
In a bid to discover the new rave, hype and energy of the current music generation, in Nigeria, a search has begun as StarTimes, in partnership with Kennis Music, kicked off the physical audition for the Naija Star Search season 1.
The 13-week show, which will go live in September 2022, has a total number of 250 auditioned for the show out of thousands of applicants with 18 of them moving on to contest for the prize.
Hosted by Adams Ibrahim Adebola, popularly known as VJ Adams, the show has music executive Kehinde “Kenny” Ogungbe, Ace Nigerian music producer, Olumide Ogunade, popularly known as Id Cabasa, music star, Iya-nya Onoyom Mbuk, known by his stage name Iyanya as judges.
The producer of the show, Mohammed Babayahaya known as Yahayababs said that aside from other prices, the winner will go home with N10 million. Also, the winner will become a StarTimes Ambassador and be signed under Kennis Music.
On the idea behind the show, Babayahaya who is also the Assistant Media Director, Startimes, said: “Music is evolving; we have seen what Project Fame, and Naija Idol did, and we have seen their best and we are doing it better.
“Who could ever think that a musician like Portable will become a sensation? And we are giving raw talents the chance to shine and that is why the theme of the show is Next to Blow and the show will be done quarterly. We are coming with variety and they will be mentored in the house to help them also to do original songs.”
Ogungbe said the audition judges would be looking out for authenticity, potential, originality and street credibility among the talents who will finally be selected for the show.
“In 10 seconds, I can tell if a contestant has that fire in him or her. I can tell you because I am a radio DJ and I know when the talent is there. This is something I have been doing for almost 30 years and the idea with this is to take it to the masses, the grassroots, your next-door neighbour.”
He added that about 10 finalists from the show would be groomed by Kennis Music label and given a platform to turn their raw talents into superstars.
Speaking on the show, ID Cabasa, said: “Naija Star Search is coming at a time when Afrobeats has been able to gain its ground as a global genre. What platforms like this will offer aspiring talents is the opportunity to hit it and hit it big as well as getting paid in global currencies like Dollars.
“For me, I will be looking forward to what the talent is bringing on which includes the talent, the energy and the star power because the plan is to ensure our winners go on to do great things in the Nigerian, African and global music scenes. We just don’t want to have a show and the winner goes home; no, we would be working with winners and supporting them to get their footing and succeed under our mentorship and support.”
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