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Plus-size brand, About That Curvy Life, returns

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Out to affirm a woman’s right to feel beautiful, confident and stylish, no matter the size, About That Curvy Life (ATCL) a collective is founded by Latasha Ngwube.

With success recorded last year at its debut on the Heineken Lagos Fashion and Design Week 2016 as the first plus-size fashion show on an international fashion runway in Africa, ATCL collective also hit the runway this year.

Speaking on the ATCL Collective showcase this year, Ngwube said that the brand worked with two new designers who debuted on the runway including Abuja-based NORI by Uga Akinbode and Lagos-based Osuare by Osuare Egbuonu.

Alongside veteran Assian by Matthew Gordon, who debuted his brand at the Collective last year, these three designers have an eye for the material best suited for a curvy consumer, as well as the elements that make any piece more suited for their bodies, such as colour and fabric.

Their clothes are constructed with the body of the wearer in mind.

“We are also placing laser focus on creating market opportunities for participating designers. For the first time, we hope to take the designers on a continental roadshow. Thus, in addition to having noteworthy aesthetics and a point of view, our designers must demonstrate a capacity to scale up production to meet consumer demands.”

ATCL, powered by tech giant, Intel, believes that the opportunity to look and feel your best should be available to all women and men, without prejudice. Fashionable timeless pieces are required by people of all shapes, shades, and sizes, and as such, the ATCL collective showcases fashion brands that are committed to inclusive fashion.

Beyond the message of body positivity, which ATCL champions, plus-size fashion is one of Nigeria’s biggest untapped apparel-related market opportunities. Comparatively, in 2016, Americans spent US $20.4 billion on plus size clothing exclusively.

While Nigeria does not offer such specific statistics, data gathered by Price Waterhouse Cooper (PWC) indicates that in the same period of time, Nigerians spent US $10 billion on clothes.


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About That Curvy Life
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