Posterscope Enters To Redefine Outdoor Advertising In Nigeria

POSTERSCOPE, a global out-of-home communication agency, has formally unveiled its Nigerian office in Lagos. Nigeria is the 32nd market globally that Posterscope is venturing into and the third in Sub-Saharan Africa after South Africa and Kenya.

To mark its entry into the market, Posterscope hosted advertising industry stakeholders to a full day thought leadership conference at Protea Hotel Ikeja, Lagos, where Posterscope experts from around the world shared knowledge and discussed how convergence and connection are defining the future of out-of-home media.

The conference, which was endorsed and co-sponsored by the Outdoor Advertising Association of Nigeria (OAAN), attracted advertisers, media owners, regulatory agencies, media independents and creative agencies. Speaking at a press conference held before the thought leadership session, Posterscope World-Wide Global Insight Director, David Gordon, said Nigeria is a significant market for Posterscope and its multinational clients.

He added: “The OOH space has never been so important for communicating to the always-on connected consumers who are empowered to comment, search and buy, throughout their OOH journey.

The increasing availability of location data from mobile operators is leading to greater efficiency of OOH panel selection both static and digital, as we understand where and when consumers are searching for specific product categories.”

Managing Director of Posterscope Nigeria, Dan Oshodin said: “Posterscope’s focus on putting the consumer at the heart of OOH planning will cause a significant shift in the way advertisers consider the medium.”