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PR Firm honours 14 youth entrepreneurs for exemplary effort


Ijeoma Balogun (nee Ndekwu) is a Public Relations professional. She is the Founder and CEO of Redrick PR. Photo: hautefashionafrica

Aiming to spotlight and encourage highly prospective brands in the country, as well as encourage youth entrepreneurship, Redrick PR this week recognised 14 Small and Medium scale Entrepreneurs (SMEs) with high growth potential as part of its annual 14 Brands We Love campaign.

The initiative stems from the need to appreciate companies and their CEO’s for their exemplary efforts in promoting the private sector.

According to PWC, “The SME sector is the backbone of major developed economies, as well as important contributors to employment, economic and export growth. In Nigeria, SMEs contribute 48% of the national GDP, account for 96% of businesses and 84% of employment and SMEs in Nigeria have contributed about 48% of the national GDP in the last five years. With a total number of about 17.4 million, they account for about 50% of industrial jobs and nearly 90% of the manufacturing sector, in terms of number of enterprises.”

The 14 brands selected this year were chosen for their innovative ideas, dynamism, motivation and ambition to push the private sector revenue generation potential in Nigeria and promote entrepreneurship amongst Nigerian youths.

The 2019 brands are Ifeyinwa Ighodalo of DO.II Designs, Aderoju Ope-Ajayi of Dolphin Aquatic Center and Dolphin Swim School, co-founders, Wunmi Ogunde and Sandra Onwuekwe of Ecoprune, Saudat Salami of Easy Shop Easy Cook, Obinna Okwodu of Fibre, Forthworth Farms founder, Ifeoluwa Ariyo, and Tayo Bolodeoku of Hans and René. Others include Tolu Eros a.k.a Chef Eros of ILÉ EROS, founder of Lagos Food Bank, Michael Sunbola, global fashion icon and founder of LuLu Lingerie and LuLu personal care, Oluchi Orlandi, Paystack founders, Shola Akinlade and Ezra Olubi, Affiong Williams of ReelFruit, founder of So Fresh Neighborhood Market Ltd, Olagoke Balogun and Seun and Seyi Abolaji, founders of Wilson’s Lemonade.

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