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Saint Tracy Signature opens flagship store, launches diamond collection

By Tobi Awodipe
15 December 2018   |   4:00 am
Luxury jewellery brand, Saint Tracy Signature hosted guests to canapes and cocktails at its newly-opened Ikeja flagship store last weekend as well as unveiled...

Luxury jewellery brand, Saint Tracy Signature hosted guests to canapes and cocktails at its newly-opened Ikeja flagship store last weekend as well as unveiled its exclusive diamond collection, which includes engagement rings, earrings, bracelets, necklaces and watches.

The event welcomed friends, new and existing clients, as well as lifestyle influencers. Guests in attendance include, Bunmi George (Shredder Gang), Rayo Abe (Lagos Housewife), Chioma Okoli (Skinny Girl in Transit), Moriam Musa and Bridget Chigbufue, amongst others.

According to the founder and CEO, Tracy Uwom: “Saint Tracy Signature offers its customers an inspiring store layout with personalised service, creating an outstanding shopping experience. In the end, all we want is for our customers to feel beautiful in our exquisite pieces. We appreciate all the guests who came out to celebrate with us on the launch of our new store and diamond collection.”

Bringing something new to the Nigerian jewellery industry with its own unique designs of wedding and occasion jewellry, Saint Tracy delivers exquisitely crafted gold and sterling silver pieces with precious stones.

Speaking further to The Guardian, Tracy said she got into the business as a result of a dearth of places to buy quality rings and jewellery. “My then fiancé, now husband, had to ask his brother who lives in the U.K to buy our engagement and wedding rings. I didn’t have that element of surprise because I knew the ring was coming.”

According to the luxury jeweller, she started from buying in Dubai and re-selling about eight years ago before growing into fully designing and manufacturing bespoke rings, bracelets, neck-pieces, wristwatches and earrings.

Boasting of customized rings and jewelleries, Uwom says they are not only affordable to all classes of clients but her designs are unique. “We don’t produce locally for now but we source our precious stones locally. The kind of services we offer are basically unmatched. We have four branches scattered in major cities but they are all streamlined in such a way that you can buy in Lagos and if you have any issues, our store in Port-Harcourt would attend to you.”

Uwom who said she has always wanted to be in the business said she would be focusing on product development and new product lines in 2019. “We want to be like Pandora where you can get gifts for any gender and person and with our new Diamond Collection at our Allen Avenue, Ikeja store, I believe we are getting there.”