Spinlet Takes Music To Social Media Week
Spinlet, Africa’s leading music streaming and downloads service, is set to show a huge presence at this year’s Social Media Week (SMW). The global event, which will be hosted in major cities that include Lagos, Hamburg, Jakarta and New York, is a weeklong event that will begin on Monday, February 22, under the theme Reimagining Human Connectivity.
As part of the events line-up for the SMW, Spinlet will collaborate with Beat FM to produce a special Music Day, at the Landmark Events Centre in Lagos, as well as host a special Jam Session that will feature special performances by leading Nigerian artists at the Spinlet HQ.
Speaking on the rationale behind Spinlet’s involvement in this year’s event, Nkiru Balonwu, CEO of Spinlet said, “Social media has become a huge part of the music industry; musicians use it to connect directly with fans and we encourage that from the artists who distribute their music through Spinlet. Beyond that, social media is changing the very nature of media itself, the way we communicate with one another, the way we’re accessing new music and art.”
The combination of Music Day and a high profile Spinlet Jam Session, all centered on Social Media Week, is a great way to demonstrate how music and social media are together reshaping all of our lives in 2016.
The Music Day, in collaboration with Beat FM, will take place on Wednesday, February 24 and will include Getting paid in full in this Internet-of-free era’ that includes Eldee, former recording artiste and currently CEO of Play Data; M.I, CEO of Chocolate City and recording artiste; Omotayo George, Manager, VAS Propositions & Promotions, MTN; Chinedu Chukwuji – CEO, Copyright Society of Nigeria (COSON), Dayo Olopade, Strategic Media Partnerships, Facebook and PiriyeI Sokrari – CEO, Aristokrat records as discussants.
The seriousness of this discussion will be followed-up by a more light-hearted activity on Thursday, February 25, when a special Spinlet Jam Session, reflective of the entertainment and communicative natures of music and social media, will be made open to the public and hosted by Beat FM OAP, Jimmie. There will be performances from artistes such as Samklef, Rocker Clay and Chocolate City artistes, Ruby Gyang, Loose Kaynon and Koker. The event holds at the Spinlet HQ Plot 2, Block 127, Bunmi Olowude Street, Lekki, Lagos.