Stars rock Lagos sleek party
Notable celebrities, including Nollywood stars such as Uti Nwachukwu, Desmond Elliot, Ramsey Nouah, as well as celebrity hypeman Shoddy, DJ Big N and others were at the Sleek Party held recently in Lagos to unveil the new Heineken’s stylish 33cl.
Staged at the Heineken House, Ikoyi, the exotic show builds on the brand’s charge to bring a fresh perspective to beer consumption in Nigeria, also hosted the likes of Sophie Alakija, Soundcity VJ, Pearl Candy, music superstar, Joeboy and actors and models, Ozuomba and Oseloka Mbadiwe.
The aesthetic ensemble is an initiative of the international premium beer brand and its zest to redefine style with a ravishing new design imbued with high-class credibility.
However, it came as no surprise that the unveil event turned out to be a masterly collage of bedazzling looks, inspired by luxe streetwear and patchwork, bespoke fashion statements, ultra-provocative dresses that reflect the Heineken brand’s confidence, edgy style and sheer sophistication.
The green carpet had celebs standing out for the right reasons as their eye-popping slits and mani-pedi magic were irresistible. Selfies, mutual pouting and banters created the overriding energy at the packed venue specked with lustrous-looking guys and ladies as ushers.
The show was lit with the bulding’s luxurious décor parading an assortment of glamorous chandeliers while the newly designed Heineken 33cl cans, chilled to perfection, awaited eager fingers on the tables. The new cans vertical arrangement atop the tables spoke of its chic elegance with tiny drops of water dripping along the sleek-bodied can to ignite orgasmic excitement.
Speaking at the event, the Senior Brand Manager, Mfon Bassey, expressed his satisfaction at the newly unveiled stylish cans, reaffirming the brand’s commitment to innovation to improve urban lifestyle with the beer experience.
“This year has been exciting for Heineken in Nigeria. Through our carefully thought out campaigns, we have reinforced strong connections with our consumers by gifting them unique, remarkable and unforgettable experiences. As we strive to consistently raise the bar in our consumer experience, the new 33cl cans re-establish our resolve to constantly innovate by zooming in on the recognized details that makes Heineken, Heineken; while maintaining that same originality and great taste.”