Symphonic appoints Ajagbe head of W’Africa operations
Leading independent music distribution and marketing company with a focus on digital music distribution services, video distribution, royalty collection, marketing, and more for creators, Symphonic Distribution has announced seasoned radio host and Artistes and Repertoire (A&R) consultant, Ifeoluwa Oluwatobi Ajagbe popularly known as Queen of Radio, as Head of Operations, Symphonic West Africa.
A graduate of Dramatic Arts from the Obafemi Awolowo University (OAU) Ile-Ife, Ajagbe has been the host of Celeb Stopover since 2017 and has interviewed several international music acts and homegrown superstars, building up one of Africa’s most extensive directory of notable personalities.
Before the global acceptance of Nigerian music, Ajagbe had always been an advocate for Nigerian artistes, coaching independent artistes on best practices on what it takes to get their work prominently featured on relevant platforms.
With Afrobeats now a worldwide phenomenon, Ajagbe is set to further amplify artistes’ voices to ensure the whole world gets to hear their songs.
Speaking about her new role, Ajagbe said, “My job at Symphonic involves taking care of the interests of existing clients and partners in the West African region while onboarding fresh musical talents. Symphonic is literally for everybody because the aim is to make artists in Nigeria and other parts of West Africa feel cared for beyond just digital music distribution.”
“The organisation has been in business since 2006. So this is a company that knows its onions when it comes to digital music distribution, Sync Licensing, Rights Management, Funding, and a host of other services,” she added.
Ajagbe who noted that many digital music distribution services serve the West African market, added that “Symphonic excels in the areas of value and efficiency. The platform recognises that many independent artistes have limited budgets for the distribution and promotion of their music and therefore helps artistes distribute an unlimited number of songs to 200+ streaming sites at just $19.99 per year.
“In addition, the process of artistes’ music going live in music stores takes less than 10 days, whereas other distribution platforms take three weeks to a full month to achieve this,” she stated.
According to her, Afrobeats is the new crude oil, and it is important to nurture the sources of this promising product. “As part of our commitment to artistes’ development, we plan to hold regular training, masterclasses and other avenues for artistes to learn valuable skill sets in their journey through the music business,” she added.