Tasck, others partner to encourage voting

Tasck, in partnership with Yiaga, Creatives have intensified drive to encourage voting

Multiple award winning rapper and CEO of TASCK, Jude M.I Abaga was a driving force behind the #SixyPercentofUs initiative. Through networking events and his own platform, MI continuously motivated young creatives and influencers to use their platforms to encourage their listeners to collect their PVC’s.

“As creatives, we have the power to influence our audience and so it is important that we use that power to create change,” says M.I.

“We cannot just sit back and let the older generation decide for us. We have to play our part in getting young Nigerians to the polls come 2023.”

In line with his comments, MI further held a networking session with young creatives in Jos educating them on the importance of using their platforms and influence to encourage PVC collection and voting in the next election. He further released the song 2023 and launched the #SixtyPercentofUs challenge, inviting artists to produce their own versions of the track with compelling lyrics urging young Nigerians to vote in the coming elections.

The winner of the challenge, Jeblinx, was invited to the Incredible Music Festival in Jos where YIAGA representative Ibrahim Faruk presented him with a N500,000 cash reward.

Over 3,000 spectators watched some of Jos’ most iconic artists perform over the course of the two-day festival, which featured repeated references to the SixtyPercentOfUs message.

“The 2023 General Elections will be decided by those who come out to vote and this is what TASCK is contributing to the #SixtyPercentOfUs Project. Using music challenges and the soft power of creatives as a non-traditional means to mobilize young voters to register, collect PVCs and vote in the 2023 elections.” Ibrahim Faruk, Program Manager (Governance and Development), Yiaga Africa says.

“Across various states, creatives have been creating content to mobilize citizens and have been using their platforms to ensure citizens collect their PVCs as well as voter mobilization efforts to turn out and vote on election day.”

The initiative also aims to mobilize a significant portion of first-time voters who may be eligible to cast ballots, mostly among Nigerians who have recently turned 18 years old, or roughly 18-20 million young people. To achieve YIAGA’s objectives, TASCK keeps working to capitalize on the influence that creatives have on social change.