The plug marks 7 years of shaping culture, nurturing African talent
02 September 2023 |
2:48 am
Seven years after its inception in August 2016, The Plug has restated its continuous determination to reshape Africa’s burgeoning entertainment and talent management industries, as well as help in propelling Africa’s cultural renaissance...
Seven years after its inception in August 2016, The Plug has restated its continuous determination to reshape Africa’s burgeoning entertainment and talent management industries, as well as help in propelling Africa’s cultural renaissance and talent evolution to unprecedented heights.
Co-founded by Asa Asika and Abiodun ‘Bizzle’ Osikoya, The Plug emerged as a culture advisory and talent management entity that seamlessly bridges the gap between artistic talents, brands, and culture enthusiasts.
In what was a defining moment, the year 2022 saw the outfit formalise its merger with TopBoy Entertainment, the brainchild of Tobi
“Alhaji Popping” Mohammed, the mastermind behind the renowned BlockParty series.
This merger solidified the firm’s pivotal role in shaping Africa’s dynamic landscape, and the business has since scaled up to also include music publishing, sports management, and production arms.
The Plug’s remarkable journey is exemplified by its instrumental role in shaping the careers of numerous influential African talents, which include luminaries like Davido, Henry Onyekuru, Asisat Oshoala, CKay, Victony, Tobi Amusan, King Promise, BOJ, Bella Shmurda, Focalistic, MazexMxtreme, Raebel, ShineTTW, and Uchenna Kanu.
As Managing Partners, Bizzle, Asa, and Tobi share a profound belief in Africa’s boundless potential, Osikoya reflects: “From my early days contributing to this industry, I held on to a vision that has now come alive through The Plug. Our seventh anniversary is a moment of pride as we look back at the tremendous impact that we’ve had in empowering talents and brands while showcasing the best of Africa on a global stage.”
Asika added: “Our journey goes beyond entertainment; it’s about amplifying voices, nurturing creativity, and creating growth opportunities. Africa’s pool of untapped talent is rich with incredible stories waiting to be celebrated. While we’ve collaborated with exceptional artists and contributed our quota to growing Africa’s music ecosystem, our mission continues.”
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