Timaya: Music in our days wasn’t even like this
Multiple award-winning singer and songwriter, Inetimi Alfred Timaya Odon, better known by his stage name Timaya, has lambasted upcoming artistes who want to roll on beds of roses from the outset of their career, stressing that music in his day as an upcoming music artiste wasn’t like what is obtained today in the industry.
“Music in our days wasn’t even like this; you did not have to wait for a record label to sign you before you started working. There were no sponsors, but for the love of music we kept going,” he recalled.
Urging upcoming acts to keep working and never relent in the. pursuit of their dreams, the Odi, Bayelsa Strate-born founder of Dem Mama Records Limited (DM Records) stated: “Young talents don’t have to wait for a label to come to them. Keep working, if you dream big, you won’t submit to just any kind of label. Every label owner wants to make a profit, and they will use you in a way that you might not even be comfortable with. You might cry and no one hears you; you might even lose everything. Just like business people start small and grow big, you can start small and grow too.”
According to him: “This is more than truth; many young talents are not even concerned about succeeding anymore. They just believe if this or that label signs them they’ll grow (blow). Have you ever asked yourself what the label stands to get from you? Do you think someone will put in so much money and might not make life uncomfortable for you?” he queried.
The self-professed Egberi Papa 1 of Bayelsa noted that young kings and queens (upcoming acts) can make it, saying “Start small and keep going. If you are talented, study the music business, invest the little you have, and stay consistent.”
He continued, “I can’t count the number of messages in my inbox begging me to link them up to Don Jazzy or Olamide. Whenever I see those messages, I laugh. You are looking for Olamide to sponsor your music career but you don’t have a single song you have recorded by yourself.
“You don’t even have a Facebook business page. You are still using your normal Facebook profile. How can someone believe you are serious? You claim you don’t have money to record a song, but the truth of the matter is that no one can give you money to record a song.
“Go and get a piggy bank, safe, and start dropping at least N500 inside every day. Within five months, you can realise money to record your song in a nearby studio. When the song is ready, it can only cost you N5,000 to place your song on online streaming platforms. Then start promoting your song.”
Timaya recently came through with his latest single titled “Tomato.” With his infectious beats and melodies, he urged fans and listeners to enjoy life on their terms, regardless of what others think. The song was released on Wednesday, August 30.
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