Nigerian cities of Port Harcourt, Abuja, Enugu and Ibadan recently came under heavy sound of music, as notable Nigerians artistes stormed the locations for live music concert to herald the introduction Guinness Africa Special. From Smirnoff brand Ambassador DJ Spinall, who was in control of the wheels of steel to Phyno, Olamide, Kcee and DNMT, (Dance Na De Main Thing), lovers of Naija music got loads of fun, as the stars took their turns on the big stage.

Aside from it’s entertainment offering, the concert also witnessed the official launch of the latest addition to the Guinness family, Guinness Africa Special, a new product from Guinness made from herbs, spices and ginger grown in Africa to specifically cater for the drink needs of young Africans. Already dubbed The Special One, the product received an amazing acceptance at the launch parties that got the cities grooving.

Speaking on the rationale behind the unique launch of Guinness Africa Special, Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said that the new product was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them.

“The level of acceptance this new beer has received since its introduction a few weeks ago has been amazing. It is a product that says more about our vibrant youths than their usual lager, with a taste they love and at a price of only N200 they can afford.

“The new product is the most recent innovation and is brewed in line with Diageo’s high quality standard from the heritage of Guinness stout with African herbs and fruits. Its a 5 per cent ABV stout made with herbs and spices grown on African soil for a vibrant, refreshing taste that is alive with the African spirit and the distinct Guinness quality,” she said.

Guinness Africa Special packaging is proudly African and a young Nigerian graffiti artist Osa7 has developed the advertising.

“This beer proudly projects our vibrant young African spirit,” Ashdown said.