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To sound of music, fireworks, famous grouse lands in Nigeria


Singer, Aramide performing at the event.

Singer, Aramide performing at the event.

The Federal Palace Hotel & Casino was the place to be last Saturday, as celebrities and some notable showbiz personalities thronged the venue for an all white gig to herald Famous Grouse Whisky in Nigeria. As it turned out, the hotel garden provided a perfect atmosphere for the outdoor evening that looked entirely different from the usual; it was a great concept that really worked.

As at 5pm, guests had started trickling into the hotel, all dressed in their all white outfits. Before long the garden was beehive of activities, as the stage was set for the big evening, which also witnessed the formal launch of the brands global campaign, Famous For A Reason. Popu7lar DJ, DJ Xclusive was fully in charge, as he belted out soothing tracks that kept the garden lively, until the host, Gbemi Olateru Olagbeg, took charge of proceedings.

Though the gig marked the official launch of the brand in Nigeria, the event also celebrated famous individuals from different works of life, including music, media, movies, sports, fashion, technology, government, as well as everyday heroes, who make an impact in the society.

With musical performances by award winning singer, Aramide, alternative artiste, Sir Dauda, popular saxophonist, Yomi Sax, the hightpoint of the night was the spectacular firework that heralded the launch of the brand.

Notable faces at the event include General Manager, Brian Munro Limited, Abayomi Ajao, Olisa Adibua, Kemi Adetiba, Zainab Balogun, General Manager, Megaletrics, Deji Awokoya, CEO, Smooth Promotions, Ayo Animashaun, Ufuoma Ejenobo-McDermott, Denola Grey, Samantha Walsh, Yomi Casual, Alex Ekubo, IK Ogbonna, Bizzle Osikoya, Asa Asika, Sensei Uche and others.

Speaking on the launch of The Famous Grouse, General Manager, Abayomi AJao commented, “We are excited about the launch of the Famous Grouse in Nigeria. The brand has embarked on an exciting journey to not only celebrate its new packaging and premium design, but to also celebrate the people who are famous in their own rights and have made a difference in our community.“

He continues, “You don’t have to be the biggest name in the society to be celebrated. If you focus on doing what you do well… fame will find you. You will become famous for a reason. Our brand history is central to this idea and it allows us to celebrate all the things that make the Famous grouse “Famous”… A new journey has just begun for us and the fame is only growing stronger.”

Produced in the 1800s by Mathew Gloag, the Famous Grouse has built on its roots and heritage, moving towards a more modern and premium expression. The brand, which is known as a whisky of the finest quality and incomparable smoothness now comes in an elongated capsule with a proud stylized icon crown and an elegant curved shoulder, inspired by the Grouse’ unique eyebrow.

The brand is presently distributed in over 100 countries and over 43 million bottles sold every year. The essence of the brands whisky, which makes The Famous Grouse of purest quality is broken into four key fundamentals: Foundation, which looks into the history of a generation of the Gloag family who have retained the guiding principles of quality and integrity of the brand.  Finest, which emphasises on only the finest quality of barley, maize and green malt are used in making the famous whisky. Flavour centers around the magic of the European and American oaks used in the casks that give the Famous Grouse its unique flavor.

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