Top brands, practitioners win big in The Industry 4.0
President, African public relations association (APRA) (left), Chief Yomi Badejo-Okusanya, representing Chief of Staff Lagos State; Founder, Pearl awards and special adviser to the chief of staff Lagos state, Tayo Orekoya, chairman, STB McCann and the winner of DOYEN OF ADVERTISING AWARD, Sir Steve Bamidele Omojafor, CEO Ladybird Advertising, Bunmi Oke, publisher/CEO The industry newspaper, Goddie Ofose, during the industry summit and award 4.0 in Lagos.
Top brands and practitioners in different sectors of the economy were recently honoured for their exceptionality and contributions at The Industry Award 4.0.
Chairman, STB-McCann, Steve Omojafor, clinched The Industry Award for the Doyen of Advertising, while Chief Executive Officer of MABISCO Limted, Felix King Eiremiokhae, won the award for CEO of the Year. Also, Steve Babaeko of X3M Ideas; Adedayo Ojo of Caritas Communication; John Ehiguese of Meadiacraft Association; Bridget Oyefeso-Odusami of Stanbic IBTC Bank; Olugbenga Victor Afolabi of GDM Group, Rotimi Bankole of SBI Stagwell; Charles Azu Chijide of Charella Nigeria Limited; Anthony Chiejina of Dangote Group plc; Nkechi Ali-Balogun of NECCI and Olalekan Fadolapo of ARCON won the Industry Star Awards.
Speaking at the ceremony, Chairman of the award committee, Clara Okoro who is also the Chairman, Brand Journalists Association of Nigeria (BJAN), said the categories represent every industry, from Fast Moving Consumer Goods (FMCG), the banking sector, drinks and beverages, telcos and others brands.
“The scrutiny was very tough and the parameters is that we were able to arrive at the brands that are reflective of engaging the consumer in the right way and if you have been nominated and win an award this night, you can be rest assured that you have passed through a thorough and deliberate process to arrive at that.
“I want to commend the work that is being done by the convener of the Industry Summit/Awards, Goddie Ofose and his team to ensure that the industry is truly represented, noting that, everywhere in the world brands outlived government, government come and go but, brands stay, so brands are the real wealth creator of every economy.”
Also speaking at the event, the Chairman of the occasion, who’s also the Chairman of STB-McCann, Steve Omojafor pointed out that, “the morning session was a huge success considering the papers that were presented, and we all agreed that data is life, data is blood, and data should be taken into cognizance when it comes government planning and implications. Another area we discovered is the shift in government policy, and what such policy is doing to our businesses.”
Speaking also, Ofose, said: “When I finished my tenure as the Chairman of the Brand Journalists Association of Nigeria (BJAN) in 2019, having worked for several organisations, I felt it was about time I started something for the industry. I met a few people who gave me their support and today, we have the first marketing and marketing communication newspaper in Nigeria.”
