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Toyosi Etim-Effiong launches that good media

By Eniola Daniel
26 February 2022   |   2:51 am
The Global Director of Content, Most Influential People of African Descent (MIPAD), Toyosi Etim-Effiong, has officially announced the birth of That Good Media...

Toyosi Etim-Effiong

The Global Director of Content, Most Influential People of African Descent (MIPAD), Toyosi Etim-Effiong, has officially announced the birth of That Good Media, a strategic planning and implementation media solutions outfit.
Though founded in 2016, Toyosi has remained hush about the firm until now when she resolved to make it public.
“I was doing PR for family and friends, and I realised that people kept coming back so, I decided to launch it properly and put some structure in place. One of my first major clients was Harvesters International Christian Centre (HICC), through its senior pastor, Bolaji Idowu, and that’s when I fully discovered my potential.”

On her targeted client, the MSc holder in Economic Development and Policy Analysis from University of Nottingham, UK, said: “I like working with public figures, people that will not price me down, but I am working with many small businesses trying to grow. I treat each client like a family member so, it’s not just business for me, I want to know what a client wants to achieve and help to achieve that. I am interested in the growth of every client. To help them transform their businesses.”
Speaking on her strategies for firms during the COVID-19 pandemic, the wife of Nollywood actor, Daniel Etim Effiong, who described 2020 as one of the best years she ever had, said the pandemic helped a lot of people find out the need to rebrand themselves and their business, which she said helped her to put her strategy into work. “I was able to help people identify their new self. I am being transformed into the real person I am. I have gone from playing small, from being timid and just wanting to work with people that know me, to be confident enough to have strangers as clients. I am more aggressive, I know what I want now and I am going after it.”
She continued: “I am in this new phase of life not because what I was doing or known for was not working, it is a natural progression. I started as a TV presenter where I have people calling the shots, telling me what to say, then I went behind the camera and started producing my own show. After a while, I realised that I can help others boost their brands, so, it’s an evolution, not as if TV presenting failed and I decided to switch. I am still into TV production, I am writing and I am gathering content for another book.”
She added: “My husband is very supportive; he allows me to fly, he allows me to be whatever I want to be. We communicate 100 per cent. I used to be scared and insecure initially. I would ask him if the way he kisses girls in movies means he likes them, and he kept telling me that it’s a job and it is paying the rent, so I am more comfortable now and I am acquainted with the actors; they know me, they respect me and I respect them as well. So, I am good being married to an actor.”
Speaking on her mission with That Good Media, she said: “My mission is to encourage the truth. My dream is to identify public figures or politicians who are intentional in the change they want to bring.”
On what stands her firm out from others, she said: “We stand for integrity and truth; if you are a straightforward person and you need a PR team, we are the people to work with. We are not driven by money; we are driven by morals, right principles and by integrity. And the dream is to be the Go-to Company for everything PR and media services.”

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