Expert tasks women-drivers on purpose in career development

Latest study by the Road Traffic Institute Vias, Italy reveals that women drivers have fewer accidents, including serious accidents, and also commit fewer motoring offences.Hence, the need for women drivers to seek purpose in achieving their dream in life has been stressed.

The study, which was prepared to coincide with International Women’s Day, states that there are a lot of prejudices going around when it comes to women behind the wheels.

The statistics show that women make up 44 per cent of minor injuries resulting from accidents, but only 34 percent of serious injuries, and 23 per cent of fatalities.

Speaking at the yearly ‘Women with Drive’ event in Lagos, organised by Bolt, the Chief Executive Officer of No Left-Overs, Ayo Megbope, said women drivers add diversity to the Bolt platform with proof that driving is not defined by gender and can be a reliable and rewarding income stream for women.

Megbope said any effort to alleviate the struggle of women is a laudable. “Bolt has provided a platform for women to be able to handle their financial needs independently.”

Regional Marketing Manager, Bolt Africa, Terver Bendega, said: “Overall, we are always looking for opportunities to appreciate our drivers, who are the corner stone of our business. So it’s important for us to make it easier for them to do business and so any opportunity we have to thank them we always do and a Women’s day celebration like this is one of them.”

A year-long driver with Bolt, Helen Chijindu, said: “I pursued a career in driving for Bolt because it gives me liberty to be my own boss and have time for my family. So far, it’s been a great experience as I have been generating income to fend for my family through Bolt for a long time”.

‘Women with Drive’ is part of initiatives lined up by the brand to support and reward female drivers for their loyalty and trust in the platform and encouraging them to drive for success.

Speaking on the need for more diversity on the platform, Operations Manager for Bolt in Lagos, Onyinyechi Madubuko said: “Currently, women make up around five per cent of our driver base but this five percent have proven that they can earn just as much as their male colleagues.

“One thing we pride ourselves on is having a platform where earnings received by drivers are purely reflective of their activity on the platform. Gender is not a factor. We applaud our women drivers and consider them our heroes. We call on more women to join the Bolt platform and begin to drive and earn.”