From screen to street, YouTube hit show, My Tasty Naija, has launched Nigerian first-ever food festival in London. The widely celebrated YouTube series is stepping off the screen and into the heart of London with its inaugural My Tasty Naija Food Festival holding on Sunday, July 13, 2025, at Chingford Rugby Club.
Created by British-Nigerian media entrepreneur and cultural advocate, Abass Tijani, what began in January 2024 as a digital journey exploring Nigerian-African culinary culture, it has grown into a powerful movement. The YouTube show has become a platform for spotlighting the vibrancy of Nigerian food across the UK and beyond.
From visiting suya spots in Peckham to jollof specialists in Wembley, My Tasty Naija has celebrated the very best of Nigerian dining experiences.
“This is more than just a food event, it is about preserving our culture, celebrating our identity, and creating unforgettable experiences,” Tijani said.
In a standout episode, the team travelled to Manchester to profile Yetti’s Kitchen, whose founder – Chef Yetti Tabai – is one of the few Nigerian chefs with an in-flight catering licence. In a spectacular segment, she took the crew aboard a private jet flight from Manchester to Glasgow, showcasing the sophistication and elevation of Nigerian cuisine in the air.
The show has also gone international, filming features at Kunle Afolayan’s Afefeyeye Restaurant in Nigeria and Enish Dubai, further proving that Nigerian food knows no borders.
The festival highlights include: Over 20 vendors serving authentic Nigerian dishes, drinks, and snacks, live DJ sets featuring Afrobeats, highlife, and cultural vibes, games, competitions, fashion, arts and crafts showcasing the beauty and creativity of African culture, junior chef competition giving young talents (ages 13–17) the spotlight in a thrilling live jollof cook-off.