World travel market puts women empowerment on centre stage of tourism’s restart

Global statistics have shown that women and girls all over the world were mostly affected by the COVID-19 pandemic.
  
Based on this, the just concluded World Travel Market held in London, United Kingdom has passed the bill to put women empowerment on the ‘Centre Stage’ of global tourism’s restart.
  
This followed United Nations World Tourism Organisation (UNWTO) partnership with the German Federal Ministry for Economic Cooperation and Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and United Nations Women to put gender equality at the heart of recovery plans.
  
The Center Stage project was piloted in four countries – Costa Rica, Dominican Republic, Jordan and Mexico – bringing on board governments and businesses as well as NGOs and community associations.
  
Remarking on gender equality in tourism global scale awareness campaign, UNWTO Secretary-General, Zurab Pololikashvili, said: “As we rethink the future of tourism, it must be one in which women and men are equally empowered to take the opportunities that the sector’s restart is bringing. The four pilot countries have led the way in putting gender equality at the centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider.”