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TurnTable expands barn to accept data from more streaming platforms

By Chinonso Ihekire
02 April 2022   |   2:37 am
As the global music industry revels in the growth of African music, there is still the gloomy reality that Africans have little or no official music charts to recognise and expand their own growth.

As the global music industry revels in the growth of African music, there is still the gloomy reality that Africans have little or no official music charts to recognise and expand their own growth.

Nonetheless, platforms like TurnTable Charts began a historic journey barely two years ago, engineering a robust charting system for Nigerian music. And as its impact continues to soar, the platform remains resilient to its founding vision, which reflects in its latest move to expand its data pool by accepting streaming data from Apple Music, Deezer and Spotify. This means that more Nigerian artistes can easily get visibility on the charts. 

According to Ayomide Oriowo, the Co-Founder & Head of Media, at TMDA (TurnTable), “this is just the beginning.”

According to Oriowo, the effort is in partnership with leading music organisations in Nigerian music; emPawa, The Plug Entertainment, Mad Solutions, Chocolate City, Dapper, Ejoya and Hulivo Digital.

Now, it means that, overall, data from Audiomack, Apple Music, Boomplay, Deezer, Spotify, YouTube as well as radio and TV stations across the country, are valid for the charts.

“With the presence of Afrobeats-focused aggregated music charts in the United Kingdom and United States, it is important that the music of Nigeria is accurately depicted, documented and aggregated at home too – and we are proud to be a step closer to this reality.”

It also announced its remodelled chart system, namely: TurnTable Top 100 – an expanded Top 50 singles popularity-based chart, TurnTable Top 200 – a consumption-based albums chart, and TurnTable Top Artiste 100 – a performance-based artiste chart.

“We are at a point in the history of Nigerian music where we have the opportunity to create something that no generation has ever achieved,” he said. 

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