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UNWTO backs future of Tourism World Summit in Barcelona

By Maria Diamond
25 September 2021   |   3:07 am
With the support of Barcelona City Council, Barcelona Provincial Council and the Zona Franca Consortium (CZFB), The United Nation World Tourism Organisation (UNWTO)

UNWTO Segretary General, Pololikashvilli

With the support of Barcelona City Council, Barcelona Provincial Council and the Zona Franca Consortium (CZFB), The United Nation World Tourism Organisation (UNWTO) will be co-organising the Future of Tourism World Summit.
The Summit is targeted towards finding solutions to the challenges facing tourism worldwide in the aftermath of COVID-19, in order to develop collaborative systems that will turn the crisis into an opportunity for shared progress as well as contribute to the global economic reactivation of the sector.

The event, which is presented by the Advanced Leadership Foundation, and the Institute for the Creation and Development of Enterprise (INCYDE) Foundation of the Spanish Chambers of Commerce, will be held in a hybrid format on October 26 and 27, 2021, at La Llotja de Mar Barcelona.
Remarking on the incorporation as co-organisers of the summit, UNWTO Secretary-General Zurab Pololikashvili said the summit is an opportunity to rethink tourism development, as well as advance the transition towards a carbon-neutral and more socially resilient tourism economy.
The summit, which will bring together more than 80 speakers from 70 countries for two days, will explore creative ways out of the crisis caused by the pandemic. They will also address issues related to sustainability, cultural identities, accessible tourism, wine tourism and personalised travel experiences, among others.
Vice-president of the Advanced Leadership Foundation, Jorge Brown, explained that the summit aims to make tourism visible as a central driver of the economy in all countries worldwide. “It is the first forum exclusively dedicated to addressing the future of tourism, and we are gathering leading decision-makers from all over the world. The summit will proffer measures to adapt to all contemporary challenges, especially after the pandemic.”
President, INCYDE Foundation, José Luis Bonet said the summit will promote a global debate on how tourism can contribute to making the whole planet prosper in a sustainable and inclusive way. “This summit means turning Barcelona, one of the world’s leading tourist destinations into an area for reflection, debate and generation of new proposals for the recovery, modernisation and reinvention of tourism, a position that will be extraordinarily reinforced with the signing of the Barcelona Declaration.”
The event will be attended by 20 Ministers of Tourism from around the world, alongside former Heads of State and government, as well as representatives of international organisations, business associations and global knowledge networks, including UNWTO, the Inter-American Development Bank (IADB), the International Youth Organisation (IYO), the Organisation of American States (OAS), the International Labour Organisation (ILO) and the European Commission (EC). The summit will culminate in the signing of the Barcelona Declaration, which aims to become an international benchmark, establishing a framework for a new, more ethical and sustainable tourism model.