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Views Channel marks first anniversary, breaks new grounds

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Having successfully operated for 365 days on Startimes 108, Maxima Media Group and owner of youth oriented TV, Views Channel, rolled out drums to celebrate its first anniversary. Staged at the company’s office in Gbagada, Lagos, the fun evening, which lasted into the night, was an opportunity for the team, their clients, friends and well-wishers to celebrate the channel, which has given young people opportunity to share their passions.

Positioned at channel 108, Views Channel, which was launched on August 1, 2018, is gradually taking over the youth market in the media space with exclusive contests. Driven by the dearth of television programmes specifically for millennials, the channel is fast identifying the broken link between this age demography.

According to the founder and CEO of Maxima Media Group, Femi Ogundoro, the platform is empowering young people through original content programming, which spans lifestyle, fashion, movies, music, series and reality TV shows. Currently, the station boasts of 47 original contents that make up about 95 percent of programs aired, all, internally produced through the parent company.

“We wanted to give young people the opportunity to express themselves, unlike what your regular TV channel used to be. Before we started a year ago, I went to a couple of institutions; I’ve been to University of Lagos (UNILAG), University of Ibadan (U), for different projects for different clients. And along the line, we were always getting back to the same point where young people say amongst themselves that media misunderstood them; that attention is not on them. And you can see that in all ramifications.”

On the experience so far, Ogundoro said, “It hasn’t been easy, but I’m happy we’ve been able to keep the channel non stop for a year. When we started, a lot of people skeptical about the idea, but because we did proper research on what we planned to do, we were not deterred. Today, you can see the result and we are not relenting in giving views great contents.”

One year after, Ogundoro is now focused on extending the reach to various social media platforms such as YouTube and Facebook via live streaming to meet the demands of their target audience.

“We want to do real-time programming using the social media; this generation is on the move. Therefor, we must find creative ways of reaching them, not juts on TV, but also on their mobile phones.”

Asked when sports shows would be launched on the platform, he said, “When it comes to sports, it’s really the passion point. We are working on a number of things for sports; there’s no need to do things the way it’s been done. You want to tweak it so that it can be different, so that you can carve a niche for yourself. The content must be unique; it must resonate with young people. Very soon, you will see what we are creating for our views, just keep a date.”


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