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Virtual tourism to unravel untapped destinations in Nigeria


CEO SKAL, Ofure Rita Obidike cuts the tape to open the Experience Centre for Virtual Tourism at Upbeat Centre, Lekki.

As part of efforts to promote tourism in Nigeria, Skyview has launched virtual tourism to raise awareness on untapped tourist destinations across the country.

The Founder, Femi Lawson, at Upbeat Centre Lekki, said it is important to create a platform where people can come and experience tourism without having to travel.

Lawson revealed that tourism is the largest employer of labour in the world and with an alarming rate of unemployment in the country, it can change the narrative if properly harnessed.

He said with Virtual Tourism, Nigerians now have a place where they can come in and learn, watch and visit some tourist destinations across the country without being there.


“It is not to take away the main destination experience but to create awareness for those destinations because we discovered that a lot of people do not know the things that we have in Nigeria and a lot of people are even scared of visiting those site but a big deal for five to ten minutes will build a lot of interest in you for you to want to visit it,” the Sky View boss added.

He continued:  “You can imagine if you to take tourists to Abeokuta.  The village will automatically develop because of the traffic of people there and the investment.

“The locals will make income and the government will come in too because it will drive tax. If they do that with time that place will generate attention and where attention is, development goes there.”

Lawson noted that for tourism to drive the economy, industries stakeholders need to collaborate more with government, private sectors, and community leaders.

He added that tourism is a virgin industry in the country that the government needs to pay more attention to.

“I will not say they are doing enough because they can do more.  We are telling the government to look into all these and see how it can add value to us,” Lawson said.

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