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Celebrating African greatness, as Joseph premieres in Lagos


Actors Mawuli Gavor and Kevoy Burton at the premiere of Joseph

The inspiring cinematic movie and trans-Atlantic story of self-discovery, Joseph, was recently premiered at the Filmhouse Cinemas, Landmark Village, Oniru in Victoria Island, Lagos to an audience of art journalists, movie critics, culture enthusiasts, and cinema lovers.

A tale to bridge the narrative between Western and African audiences, the dramatic movie chronicles the transformative journey, embarked on by a young successful medical doctor in the Caribbean, whose curiosity about Africa drives him to set out to discover his ancestry.

Defiant and rebellious, the central character, Joseph dismisses the warnings and threats of his affluent medically inclined family — father, mother and half sister, as it later turn out — to seek reconnection to his ancestral roots and discover his true purpose.

Joseph left a successful career in medicine in Jamaica to fulfill his grandfather’s desire and promise made to him before his death and ultimately his purpose by reconnecting with his roots in Asante, Ghana to find his true identity.

Shot in Jamaica, Barbados, and across West Africa, Joseph touches a gamut of relatable subject areas, from parental pressure and societal expectations, to sibling rivalry, love, deception, cultural boundaries, acceptance, and freedom.

The film featured Nollywood favourites, Mawuli Gavor, Sika Osei, and Jamaican actor, Kevoy Burton, who played the lead role. Also adding to the plumb of this highly regarded production was acclaimed singer/songwriter Shontelle (T-Shirt and Impossible) and Queen of Soca, Alison Hinds (Roll it Gal), as well as several international actors.

With successful cinema openings in the Caribbean and Ghana, the larger-than-screen production is aimed at addressing misconceptions about Africa fed by global media while observing the many similarities between life in the Caribbean and West Africa.

Now in cinemas nationwide, Joseph has been selected for screening at the largest Black film festival in the USA, the Pan African Film Festival in Los Angeles, which is scheduled to hold from February 11-23.

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