CHI Burst of Refreshment Talent Show Contest on social media

IN its continued effort to harness the power of social media to engage the consumer and build brand loyalty, Chi Happy Hour, a refreshing drink from the House of CHI, has launched the Burst of Refreshment Talent Show contest.

Consumers and fans of the Chi Happy Hour can upload videos of themselves singing and drinking CHI Happy Hour with family members, friends and colleagues and win amazing prizes.

The campaign aimed at boosting the brand’s growing popularity among followers on social media platforms was unveiled on the 1st of May, 2015. The contest will see winners going home with fantastic prizes like Samsung Galaxy S5, digital cameras and cartons of Chi Happy Hour.

To participate in the talent show contest, the Chi Happy Hour consumer is expected to record a 30 – 60 seconds video of him or herself singing about Chi Happy Hour to the tune of any song of choice.

The song, however, must be refreshing. In the chorus, the phrases ‘Chi Happy Hour’ and ‘Burst of Refreshment’ must be mentioned.

The participant must also be seen drinking Chi Happy Hour in the video while taking an action that signifies how refreshed the participant is.

The participant must then visit Chi Happy Hour’s page on Facebook, ‘Like’ the page and upload the Mp4 file video file as a private message.

Shortlisted videos will then be posted on the Chi Happy Hour timeline. Shortlisted participants are encouraged to get all their Facebook friends to ‘Like’ their videos as the videos with the highest numbers of likes will emerge as winners of the competition.

Since the commencement of the contest on Facebook in May, the promotion has recorded hundreds of entries and comments but only shortlisted entries can be seen on the timeline.

With over 64,000 likes on Facebook and counting, it is a great way to build awareness about the Chi Happy Hour page and by the time the competition is over, the number of likes would have crossed the 100,000 threshold. According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, “The Chi Happy Hour Social media engagement is a unique way of connecting with our consumers.

For us at Chi Limited, we place premium on our products and consumers and the Chi Happy Hour Burst of Refreshment campaign offers an opportunity for both consumer engagement and brand affinity”. Chi Happy Hour fruit drinks, which comes in 1Ltr, 500ml and 250ml packs, are the fastest growing brand in the fruit juice and nectar category.

The fruit drink is ideal for parties and other social gatherings. It is available in the market in variants of Peach and Tropicana, as well as Apple Peach Pear, Guava and Kiwi Mint Lime.