Fave is Spotify’s new EQUAL member
Music streaming giant, Spotify has announced GodsFavour Chidozie, known professionally as FAVE as the latest EQUAL Africa ambassador of the month. This announcement comes off the back of Fave’s popularity and fame since the release of her breakthrough hit single Baby Riddim in September 2021 via emPawa Africa.
Spotify welcomes Fave in the EQUAL programme’s list of fierce African women making waves in music, as part of its bid to foster gender equality and provide a platform to celebrate influential female artistes in Africa. It described Fave as a talented creative who understands the power of social media and made her way to the spotlight through it.
Fave hit the spotlight after she posted freestyle of her song, Nobody But You (NBU), a blend of upbeat pop and Afro that soared across playlists and social media during the COVID-19 lockdown. The song received shares across social media and became an instant hit prior to its release.
Spotify’s head of music for sub-Saharan Africa, Phiona Okumu, said the aim of the programme is to shine a light on remarkable young women in Africa who are finding their feet through music.
On her part, Fave said, “It’s easy to come across, or even be directly involved in, a conversation on the subject of female artists and the widely believed stereotype that women cannot give their 100 per cent to music because there are other things that occupy their time, based on societal norms. Like family and kids.
“Stereotypes like this already influence how people in the industry view women. On a broader scale, you almost get the vibe that people think the success of a female artiste can only be short-lived. Of course, defects like this are not general but they do exist.”
Male domination, I believe, is something that can only be filtered away by our outstanding success as women in our fields of excellence and talent.
I’m honoured to be part of the EQUAL programme with women who plan to change the world.”
Related
Latest
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
0 Comments
We will review and take appropriate action.