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Nino talks about the strong synergy between art and entertainment

By Toki Anifowose
22 October 2021   |   1:07 pm
Steven Paulino popularly known as Nino is a Los Angeles based renowned painter cum music PR and A&R, entrepreneur, and social media influencer with his hand in many pies. Heavy on social media, with over 25,000 followers on Instagram, Nino has mastered the art of illustrating his experiences in art and cultural ways, but it…

Nino

Steven Paulino popularly known as Nino is a Los Angeles based renowned painter cum music PR and A&R, entrepreneur, and social media influencer with his hand in many pies.

Heavy on social media, with over 25,000 followers on Instagram, Nino has mastered the art of illustrating his experiences in art and cultural ways, but it appears he is aiming to dominate other fields in the entertainment industry.

In this interview, the self-taught visual artist spoke to Toki Anifowose about using his talents to express his inventiveness in multiple ways and how his music company Bub Entertainment is helping artists find and develop their sound.

Tell us a bit about your background?
I am originally from Watts, California. Before art and being thrown into the music industry, I wanted to hoop like every other kid, I ended going to jail (14-17) at a young age and learned how to paint in there.

Got out to play ball a bit in college, but while attending, I majored in art. I got better and started getting a small buzz on social media, then I got some major commissions and haven’t looked back since.

What’s your inspiration and what type of artist are you?
I’m inspired by real and raw people who enjoy their respected crafts. Photographers, videographers, musicians, and so on. I’m the type of artist who only paints when inspired, a very big reason why I stopped doing commissions I don’t wanna work on other people time. If you like what I’m doing, then you can buy it.

How long have you been drawing and painting?
I’ve been painting for about 15years. A lot of it was self-taught. Being in jail I didn’t have much support, but drawing and painting, I was able to use that as currency in there.

How would you describe your struggle over the years before you find your feet?
Sheesh, looking back, I was definitely struggling to find myself and my purpose. Art definitely help me be expressive, and I was able to find myself through art, which started opening doors.

Can you take us through your creative process?
The first thing is music, I need a fire playlist and a relaxing setting. I prep my canvas and lose myself in the work.

What was your first work that gave you breakthrough as an artist?
I would not say I have one piece in particular but Trapxart for sure put me in a position because I travelled with them, and they put me in front of a whole new audience and that combined with my already growing popularity gave me that big boost and network I needed. With that being said shouts out to them.

Now let’s talk about your diversification to entertainment industry, what role do your artworks have to play in this?
So my art gave me a way in the door, and I was able to show off my friends’ work to high-profile clients who now wanted to work with these people they never would’ve even thought about. I also found myself in an A&R position and in places I never even thought about being in.

If you’re not doing art, what will you be doing?
Lol, it’s a running joke that I’m a video vixen. So if I’m not doing art imma still cameo in videos which have been a great way to network and stay relevant. I also make sure all Bub gang artist are getting their deserved exposure and continually developing them.

So be on the lookout for our up and coming artists

Tell us about your plans with Bub Entertainment
I’m working on Bub gang mixtape with my boy CEO Ruthless (@ten3gip) expect artists such as NLE Choppa, Arsonal The Rebel, Bloc Boy JB, John Doe, Doggy produced beats, and many more, he’s the one who made the mafia business record with 03 Greedo.

Your advise to upcoming artists looking up to you?
Put your money into your craft. If you want to do music, put your money into the music, don’t spend your money just to look like you do music. Marketing is key and networking is key as well.

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