Pana King…Tekno inks a deal with Sony Music
The singer on Tuesday, November 22, shared a video clip via his Instagram page showing him signing documents, which puts him on the Sony roster. The deal singing was done at Upfront and Personal Promotion Company, a management and consultancy outfit owned by industry mogul, Paul Okoye, also known as PaulO.
Midway through the signing, he forgot his composure and for some moment abandons the business at hand to celebrate on camera that was recording the deal signing. In the background, his latest single, Diana played, providing an apt soundtrack to the proceedings.
Sony Music have been more aggressive on the continent in this year, signing up artistes to various deals and mopping up the brightest stars on the continent via the offering of value. Tekno’s deal according to investigation is a function of hardwork, which has convinced the music company that there is more potential for greater things with him.
According to the label’s West Africa CEO, Michael Ugwu, the company has gone from a loss making start up to a break even business. “Now we are working towards the real growth that we are looking for. It’s only with this growth that we can reinvest back into the market he told Africa Business Review.
He also explained that the company is trying to build and export local talents like Wizkid to the rest of the world as opposed to already established international acts like Beyonce. “We wanna be in a situation where we’re actually taking talent from Africa, actually trying to create a global contemporary Afropop Superstar. I think we’re at that age where we have that possibility,” he said.
Born Augustine Miles Okechukwu, Tekno was first signed to K-Money Entertainment, where dropped his first single, Holiday in 2012, featuring Aye crooner, Davido. He was later signed to Ubi Franklin’s MMMG in 2013, and 2014 saw him core his first real hit, Dance, followed by Anything.
His hit singles, Duro and Wash were more than songs last year; they became a state of mind in romance, as relationships and marriages depended on the delightful melody. Lines like ‘your beauty done make me realise, say NEPA don bring light’ and ‘If you like to watch movies, na me get Shoprite’, resonated deeply with lovers.
This year, he fired some more, giving his fans and music lovers more hits with Where, which received huge acceptance, while Pana, exploded like a grenade and spreading like wildfire in the street corners and clubs, making a surge through in the East and the West. The video which was directed by ace music videographer, Clarence Peters is a good deal for the eyes.
No doubt, the Bauchi born pop singer and son of a Nigerian soldier (Army) has worked hard to get to his present level as he has been on fire this year with his hit song, Pana, which earned him the ‘Breakthrough Artiste of the Year’ at the recently held MAMAs 2016 in Johannesburg, South Africa.
For fans and lovers of his music, Tekno makes it simple to fall in love with not just his songs, but also his celebrity style as he alternates between classy and flashy. There’s also humour, and his boyish handsomeness.
The Sony deal no doubt will boost his rising profile as a star artiste on the continent, making him more accessible and bankable, whilst looking to hit new heights. Indeed the deal will add extra gloss to his career.
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