Rema returns with holiday
With a billion YouTube views in his pocket for his 2022 hit, Calm Down, self-acclaimed Rave lord and global hitmaker, Divine Ikubor, professionally known as Rema, is still not resting on his oars. Back with a vibrant new two-part single dubbed, Holiday, the Jonzing World/Mavin Records maverick stirs a new direction for 2023 with the feel-good bops.
Consolidating the meteoric successes of Rave and Roses, his mark-of-a-decade-type debut album, the young Rave Lord delves deeper into his emotive storytelling prowess, a trait that has since distinguished his discography since his 2019 breakout.
Produced by Blaise Beatz, both singles showcase a new, evolved sound for Rema with up-tempo Holiday reflecting on his struggles and the sacrifices he has made in his life – from Benin City to his debut EP in 2019 – highlighting his self-belief despite doubts, criticism and rejection. On the flip, Rema transports the listener through his enchanting, meditative vocals on Reason You, a song dedicated to one particular individual who has caught his eye.
Rema is best known worldwide for his hit single Calm Down, which hit No. 6 on The UK Official Charts, and No. 1 on the Billboard Global (Excl. U.S) chart, and has become the best performing Afrobeats video on Youtube of all time. Calm Down has received unwavering support across India and The UAE, it was the first No. 1 single on the debut MENA chart, and now Rema is the 65th most streamed artist on Spotify with over 37 million monthly listeners, the highest amount an artist from Africa has ever achieved.
Marking a year since his debut album dropped, Rema’s star has continued to shine brighter than ever, proving the immense impact Afrobeats has had on the world. Rema has grown up in front of everyone’s eyes and has known the potential he held inside from day one. Now 22 years old, 2023 is a coming-of-age year for the Afrorave pioneer who is poised to leave his Divine mark on music.