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What inspired the Obis Ora brand – Founder, Obiamaka Oragwu


The founder of the Obis.Ora brand which consists of a community of over 116,000 married and single women, Obiamaka Oragwu has revealed the inspiration behind the brand, suggesting DNA may just be in the works.

According to her, she inherited the passion from her mother who also inherited it from her own mom.

“The Beauty industry has been a part of my life, I come from a family of fashionistas, my grandma worked with the white race in her youthful years and she learnt a lot of styling and beauty tips from them. She became a designer and passed it on to my mom and her siblings. My mom taught me the essence of being a woman and how important it is to take care of yourself, look good, and smell good. I have now grown to live the life,” she said.

Speaking further in a recent interview she narrated how she has kept the fire of the passion burning

“The Obis Ora brand was inspired from my love for fashion, my personality as a woman, and my desire to make women look good irrespective of price tags and other challenges in life. My goal for the Obis Ora brand is to reach and positively impact a wide range of women all over the world. I want our women to be inspired to live their best lives, look good as they journey through it, and achieve their dreams irrespective of whatever they are going through.”

The Obis Ora brand has created a community of over 116,000 married and single women that she inspires to live their best lives and not look like their problems. They connect, learn, engage and encourage one another through fashion and beauty.

Obiamaka Oragwu has been numerously nominated and awarded as one of Nigeria’s top brand influencers in the fashion and beauty industry. She was also listed in Guardian Woman by YNaija and Leading Ladies Africa as Nigeria’s top 100 most inspiring women for 2020.

She is also passionate about women empowerment and has been able to contribute to the lives of many women globally; especially new mothers, wives and business women, through various workshops and webinars, letting them know that they can still build thriving businesses and look good, while raising their families. She has helped thousands of women to not just look good, but feel good. Most of all, that they can be all that they hope to be without being ashamed.

Obiamaka Oragwu holds a first degree in Geology from the University of Ghana and a Masters degree in Logistics and Supply Chain Management from the University of Lancaster, United Kingdom.

She is also the Founder of Wardrobe Merchant, a grant winner from the Tony Elumelu Foundation.

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