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With the MediaHangOut, urban10 builds bridges for professional practice


Edaoto (left) and Dele Ojo

Edaoto (left) and Dele Ojo

Plans are reaching conclusive stages for the second edition of The MediaHangOut. The hangout is a platform, which brings personalities from different media (TV, Radio, Social media influencers and print) together to network and have fun. The maiden edition held in January amidst pomp and pageantry. It also allows members to explore their passions and spark conversations with like-minded individuals.

Establishing and maintaining networks is crucial in the Integrated Marketing Communications Industry and among media professionals, but owing to occupational demands, opportunities to expand personal networks may be limited.

Ask any senior executive, politician, community leader or successful salesperson, which single skill or habit helped them excel in their career – an overwhelming majority will respond with one simple word: Networking.

Networking, or maximising personal relationships enables individuals to stand out, rise above the noise and remain top of mind. It provides the most productive, most proficient and most enduring tactic to building and sustaining mutually rewarding relationships.

Acknowledging the difficulty of media professionals networking, Urban 10 Media, an emerging Nigerian communications consultancy, began organising The MediaHangOut, an initiative that seeks to promote partnerships, collaboration, training and support for media personalities across various media platforms

Unlike other social platforms, the hangout connects people based on shared interests rather than acquaintanceship. It offers users the unique opportunity to create and discover their favourite things, and share that content with friends and those who are as interested in similar subjects, all in one place.

According to the Director, Events and Partnerships, Urban10 media, Princess Emesomiade Egabor, the objective of The MediaHangOut is to build bridges among media practitioners from different platforms and encourage cohesiveness and professionalism.

“There are a couple of things that are wrong within the Nigerian media industry, including a problem with perception and long standing division within our ranks. We believe a concerted effort has to be made by journalists from the print, electronic and online media to strengthen ties and share opportunities for personal development. By helping one another, we build the industry,” Egabor said.

As part of its activities this year, the outfit would tomorrow host 10 ladies in the media to a day of fun and relaxation, in collaboration with OASIS Medspa, a corrective skin care clinic and luxury day spa, which is dedicated to helping people achieve a flawless complexion and healthier looking skin. It was established in 2014 by Miss Freda Francis, who believes when you have a conversation with your skin it smiles right back at you.

Top on the agenda would be an informal discussion of the challenges, limitations and contributions of female media practitioners in Nigeria. The crowning moment for tomorrow is gala night, where some established and upcoming artistes are billed to perform.

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