Yemi Alade on Spotify Equal Africa programme
Spotify’S Equal Africa programme has kicked off 2023 by shining a spotlight on multi-talented Nigerian artiste, Yemi Alade. The leading female Afro-Pop artiste in Africa is the latest musician to join the list of accomplished artistes featured on the Equal Africa playlist.
The Spotify Equal Africa programme seeks to provide female artistes with the support and resources to grow their craft and reach worldwide audiences through multiple playlists. The beneficiaries also receive off-platform guidance and tools to help take their music careers to even greater heights.
Expressing delight on the programme, Alade said: “It’s a great time to be alive, female artists have quadrupled in number compared to a decade ago. The only thing we ask now, in this male-dominated industry, is for equal opportunities. Equal opportunities to be seen, for our talents to be showcased, because in the ‘universe of music,’ there is no gender, only potential, creativity, and pure magic.”
On her part, Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu, said: “Yemi is such a talented artist who has already carved out a solid place in the music industry. Spotify is looking forward to showcasing her talent to an even wider audience, and working with her to further map out her success.”
Alade is no stranger to the spotlight. With four albums, an EP and hit singles such as Johnny, Shekere, Africa, Oh my gosh, and Bum Bum under her belt, she is part of the Afro-Pop elite. Outside of her music, Alade is an actress and a United Nations Development Programme (UNDP) Goodwill Ambassador who operates her own charity, the James and Helen Pathway Foundation.