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Yemi Alade versus Tiwa Savage… Who is fueling the rivalry?

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Yemi Alade

There is no doubt, music lovers across the world have always attempted to put up a battle of supremacy between the two singers, who without any gainsaying are their favourites stars.

Nigerian music industry is no exception and new to this rivalry among artistes, as such had existed among music heavyweights. From Sikiru Ayinde Barrister of blessed memory versus Kollington Ayinla to Christy Essien Igbokwe of blessed memory versus Onyeka Onwenu, Femi Kuti versus Lagbaja, Davido versus Wizkid and music divas, Tiwa Savage and Yemi Alade, both considered as Nigeria’s biggest female acts at the moment. The trending gist has continued to gain the attention of fans.

Despite efforts by both female stars to convince their fans that there is beef between them, especially as the Kelekele Love singer recently celebrated the Johnny crooner as she released her album, Woman of Steel.

Taking to her Instastory, the former Mavin Records first lady shared a cover of the Effyzzie Music Group act’s album and congratulated her, describing it as a great body of work.

“Been meaning to post this for a few days now but been so caught up. Huge congrats on a great body of work Queen @yemialade. For sure you be woman of steel,” she wrote.

However, in new twist to the alleged feud between the duo, ‘Mama Africa’, as staunch supporters fondly call Yemi Alade, has revealed that she may never collaborate with Tiwa Savage, as she is not sure how fans would react to the project.

In a chat with Bolanle Olukanni on Ndani TV, the self-proclaimed Yoruba-Igbo girl claimed that both her fans and that of Tiwa are the ones that keep steering trouble in their ways.

“It’s unfortunate that with the troubles that people keep steering in our ways; it probably will never allow us to ever have collaboration. This is because you’re not sure the outcome would even be positive or be overrun by negative things and all the fights.

“When we do music, we do it so people can be happy. So when we do a song together, what are we fueling? What are we encouraging? That’s the most important question,” she said.

The Afro-pop singer had last year set tongues wagging after she refused to defend Tiwa Savage when the radio presenter described her as a crap musician, an action some industry watchers said heightened the speculations that both singers were secretly battling each other for supremacy.

To worsen matters, the ‘King of Queens’ crooner later rated herself equal to Tiwa Savage, Wizkid, Davido, Olamide and other A-list music acts.

“Every female in the Nigerian music industry is doing great and I’m glad for the chance and opportunity to take our music places”, she told E-Daily, an online news platform in a chat.

Although she had said that she still finds it difficult to understand why the public pitches Tiwa and herself against each other. “Whatever makes them sleep well at night? I’ll never comprehend why the public likes to pitch successful people against one another; we are all winning, and that’s what is important,” she said in the chat with E-Daily.

Yemi Alade has, however, signed a global licensing deal with Universal Music Africa (UMA), universal Music Group’s West African affiliate, in partnership with Universal Music France (UMF).

The implication of this deal is that UMA will be the exclusive worldwide record music partner for Yemi Alade and her label, Effyzzie Music Group.

Taking to her Instagram page, she wrote:

“God is the greatest. @effyzziemusicgroup congratulations. @universalmusicfrance signs licensing deal with @effyzziemusicgroup for Nigerian superstar @yemialade.


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