Firm rewards academic excellence with N5 million scholarships
Makers of leading Nigerian breakfast cereal, Kellogg Tolaram LFTZ Enterprise, recently gave monetary rewards in form of scholarships worth N5 million to 50 primary school pupils across three states in Nigeria who performed excellently in the recently held essay competition tagged “Kellogg’s Superstars.”Wife of former Lagos State governor, Mrs. Bolanle Ambode, headlined the event alongside officials of the Lagos State Ministry of Education.
Kellogg’s Superstars contest is a school-based essay writing competition designed for primary school pupils to sharpen their writing skills while also bringing out the creative uniqueness in them. The contest, which began in March 2019, reached out to more than 1.8 million pupils at approximately 12,000 schools across Rivers, Lagos, and Oyo States. The students were tasked to exhibit their writing talent on the topic, “What makes you a Kellogg’s Superstar?’ After which 50 outstanding pupils will emerge and be awarded with N100, 000 worth of scholarship each.
According to the Marketing Manager, Kelloggs, Mr. Darlington Igabali: “The initiative was borne out of the brand’s passion to contribute to Nigeria’s growing educational status, with the belief that by encouraging these pupils at a very tender age through the educational scholarship offer, we are tactically paving way for a brighter tomorrow. The programme follows a holistic developmental approach, which begins with making sure children have the best start to their day by getting a complete breakfast option through Kellogg’s various cereal variants while also encouraging them to identify and improve their inherent academic skills in the area of writing” he said.
Entries received from 12,000 schools, Rivers, Lagos, and Oyo States were collated and carefully evaluated by a panel of academicians and brand consultants to select the “50 outstanding Kellogg’s Superstars” who have showcased remarkable level of creative excellence.
Also speaking on the project was the Public Relations Manager, Tolaram Group, Mrs. Omotayo Azeez-Abiodun who confirmed that the brand is currently moving from school to school to award these 50 outstanding kids with N100,000 worth of scholarship each to invest in their education.
Still under the programme, she also stated the involvement of other children’s engagement activities which the brand has been consistently embarking on in the last couple of years.
According to her: “Beyond the essay contest, we have equally invested in building educational infrastructures, reading and literacy initiatives, scholarships, business-education partnerships, and other local needs towards ensuring brighter opportunities for the Nigerian children.
“It will be recalled that Kellogg Tolaram Nigeria Limited (KTNL) is a joint venture initiative in Nigeria between two giant international companies – Tolaram Group and Kellogg Company. Tolaram Group was incorporated in August 2015 to carry out the Kellogg’s cereal and snack business in Nigeria. This saw to the commissioning of a multi-billion-naira factory, with a capacity to produce 10,000 metric tons of cereals per year,” she said.