Committed to establish and maintain longer business relationships through rewarding strong partnership, productivity and entrepreneurial excellence, leading bitter beverage firm, Kasapreko Company Nigeria Limited, makers of the popular Alomo Bitters have rewarded its wholesale partners that performed remarkably well in the year ending 2015.

At the prize award ceremony held at ASPAMDA, Trade Fair complex on Badagry Expressway, Lagos, as part of the company’s ongoing trade promotion aimed at rewarding leading value-chain operators, who distinguished themselves in the sales of the company’s recently introduced premium brands — Kalahari Bitters, Alomo Silver Bitters and Carnival Strawberry, Marketing Manager, Kasapreko Company Nigeria Limited, Mr. Peter Adegor, said the promo campaign aimed at celebrating distinguished key distributors.

He said, “As a leading player in the West African beverage sector, we recognise the critical place of our wholesalers in our quest to readily make our world-class product offerings available to consumers. This presentation ceremony is in keeping with our earlier promise to reward those who went the extra mile in supporting our launch during the ‘KASCA’ on trade promotions.”
“In a great way, we celebrate their achievements in the responsible marketing of our recently introduced premium beverages — Kalahari Bitters, Carnival Strawberry as well as Alomo Silver Bitters. This is a tip of what lies ahead as we promise that many larger packages are up for grasp,” he added.

According to Adegor, the Carnival Strawberry Liqueur is a perfect blend of strawberry flavour and fine spirits to kindle those pleasurable moments that gives that appealing experience when enjoyed neat or mixed, adding that the world class blend is the ideal blend for the chic and swanky Nigerian woman who is on the lookout for a signature drink.
“Kalahari Bitters is a fine blend of extracts of herbs and aromatic spices with a bitter-sweet taste ideal for the Nigerian consumer who has a distinctive and sophisticated palate; it is an aperitif comparable with any world class drink, and best taken straight or mixed in scintillating cocktails,” he stated.

For the Wholesale Manager, Kasapreko Company Nigeria limited, Mrs. Jennifer Nwodo, “We just want to show appreciation to our amiable and distinguished key distributors for their commitment towards the successful on-trade introduction and sales of our premium brands — Kalahari Bitters, Alomo Silver Bitters and Carnival Strawberry. They can testify that as a company, Kasapreko Company Nigeria Limited, is interested in ensuring that the business partnership is of mutual benefit to all stakeholders.
“With the introduction of our premium brands, it is our determination as a company to ensure that these products are not only a delight to the consumers but are as profitable as possible to all stakeholders in our business. Kalahari Bitters is a fine blend of extracts of herbs and aromatic spices with a bitter-sweet taste ideal for the Nigerian consumer who has a distinctive and sophisticated palate; it is an aperitif comparable with any world class drink, and best taken straight or mixed in scintillating cocktails,” she said.

Commending the company for their gesture, Managing Director, Nice Flavour Enterprises, Mrs. Florence Omotosho, one of the five key partners rewarded with an LED TV said, she was so glad to be one of the winners in the trade promotion.
“This gift and recognition will go a long way to motivate me to do more as it is apparent that the people at Kasapreko appreciate our efforts and dedication. I urge other companies to do same for wholesalers as it will encourage more people to go into business,” she said.

In 2012, Alomo Bitters was awarded super brand, and was identified amongst the top five emerging brands in the world by CNN Money. The brand is enjoyed all over the world.