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Yuletide Bounties Come For DStv Subscribers


dstv-logoThe end of every year is usually marked with festivities and it is a time most people look forward to. After a long hard and fruitful year, they cannot wait to relax and enjoy the celebrations and good tidings that come with the season. Another year-end is around the corner and expectations are building.

All over the world, holiday periods are happy seasons. A period, which has become tradition to exchange gifts between families and friends, embark on trips to holiday spots, binging on specially prepared dinners and swapping fun stories. It is also a period when organisations choose to reward customers for their loyalty and patronage to the brand. This could be either directly, through prize slashes or sales promotion wherein gifts are attached to purchases or two-for-the-price-of-one sales are made.

Leading entertainment and pay-TV company, MultiChoice Nigeria, in keeping with its tradition of rewarding its customers, has concluded plans to reward loyal subscribers with an end-of year- promo tagged, Spin-The-Wheel promo. In this offer, MultiChoice is availing subscribers a bouquet upgrade, as well as a price slash for the HD Zapper decoder, and a chance of winning amazing prices to kick-start the Christmas festivities.

Typically, the HD Zapper decoder comes with the family bouquet at N28,500. But in the spirit of the season, subscribers are being offered a price reduction to N15,000 and they will automatically be upgraded to the Compact bouquet, at no extra cost. This new bouquet comes with over 95 channels as against 75 channels on the Family bouquet. In addition, subscribers can visit the DStv website and spin an electronic wheel to win attractive prices.

Nigerians generally crave high-quality entertainment, and it shows in the abundance of talents in the music and movie sectors and the vibrancy of social media, especially when commenting on entertainment and related issues. The industry has grown so much so that it was one of the sectors used in rebasing the country’s GDP in which catapulted Nigeria’s economy to the top of economies in Africa.

Today, the revolution in the movie and film industry has put Nollywood on the world stage and made celebrities out of Nigerian thespians. It is with this knowledge that Multichoice strives to always bring the best viewing experience to its subscribers and go a step further to reward their loyalty, as Nigerians have developed a knack for high quality entertainment.

Speaking at the formal launch of the promo, General Manager, Marketing, MultiChoice Nigeria, Martin Mabutho said: “The festive season is a season of surprises, one during which gifts are traditionally given. With this offer, we hope to add some magic to our subscribers’ entertainment. Our decision to upgrade new customers to the Compact bouquet when they buy the bundled DStv Zapper + Family bouquet subscription is one of the ways we hope to enrich their viewing experience this season.”

Mabutho also said that the Zapper decoder comes with a Dolby digital 5.1 capability that allows for multiple search options and ensures that subscribers enjoy their favourite programmes in crystal clear pictures and high sound quality.

Recall that the Compact bouquet was recently revamped to include broader and variant content, the most recent being the inclusion of M-Net Family and VUZU channels, giving subscribers more value for money.

Interestingly, the promo offer is not limited to new subscribers. Other subscribers also have the opportunity of winning any of the interesting prizes up for grabs, including LED TVs, DStv Explora decoders, double-door refrigerators, Zapper decoders, 2.5KVA generators, among many other prizes. As long as you pay your DStv subscription one month or more in advance, you are eligible for a price.

To participate in the Spin-the-Wheel promo, subscribers are required to visit the DStv website, input the smart card number and spin an electronic wheel to stand a chance of winning a gift item. MultiChoice has also partnered with other websites like Bellanaija, Nairaland, and LindaIkeji, for easy access to the DStv website. All that subscribers need do is click on the Spin-a-wheel icon, which takes you straight to the DStv website, where they can input their smart card number and play to win a prize.

There is no doubt that putting customers first in every decision taken by an organisation is the recipe to business success and longevity. The abundance of products and services information and the exponential growth of social media platforms have give the customer an even stronger voice. Multichoice has provided world class TV content for its subscribers who crave quality entertainment. That DStv and GOtv customers have enjoyed quality entertainment over the years is not in doubt. However, rewarding them for their loyalty is enhancing the value they derive from that relationship.

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