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‘Yudala Represents New Universal Message Of Hope’




Since the official release of Iyanya’s latest single, Yudala, the track, which was recorded under Made Men Music Group (MMMG) has enjoyed rave reviews from critics and music enthusiasts, as well as growing airplay.

The song, which is a follow up to his earlier release, Applause, according to the Kukere singer, will pave the way for his next album. “We are in the business of keeping fans entertained and this is the reason behind the latest efforts you have mentioned.

The idea is to ensure that my wonderful fans enjoy the best of Iyanya at all times. Many more releases are in the pipeline and will be made public soon.

As for the album, I wish to assure that this year will be a very big one for my fans,” he assured. On the inspiration behind the new track, Iyanya explained that, “Yudala is a goodwill song; it’s a message of hope to Nigerians and the world at large. You will notice that the release of the song was a strategic initiative for us as it coincided with the successful conclusion of the 2015 elections in Nigeria.

The song appeals to the renewed hope in the new atmosphere of change in our socio-political experience as a nation.” According to him, the song took the better part of nine months from conceptualisation, selection of the featured artistes, recording proper and eventual release.

“Everything had to be perfect. I’m sure you must have noticed how different the video is from previous efforts. Yudala is a song of hope, a song of prosperity, one of peace and best wishes,” he said. As for the meaning of Yudala, he said, “it’s a universal language; it is not specific to any ethnic region or locality. Yudala is the new cool; it’s a new mode of expressing felicitations.

As my manager Ubi Franklin has noted, you won’t be out of place if you welcome your colleague in the office with Yudala.

Very soon, Yudala will be the word children will greet their parents with in the morning. It stands for respect, best wishes, peace of mind, prosperity.

Who wouldn’t want such universal virtues,” he quizzed. On the use of local languages and infusion of Nigerian culture in the video, Iyanya noted that, “it is first and foremost a goodwill song which has the Nigerian experience as its primary focus.

Secondly, it is a song with universal appeal in light of the virtues being espoused in the song. If you understand all three languages used, you will observe that the qualities Yudala represents were mentioned in Igbo, Yoruba and Hausa languages in the song.”

He added, “the song was an opportunity to show off our rich cultural heritage as a nation through the dresses, dance style and appearances of the characters in the video. It is a song for all people and a song for all seasons.”

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