MAX plans mobility expansion operations to Ghana

A leading mobility and vehicle subscription start-up MAX, has announced its official entry into Ghana market.

The outfit also disclosed its appointment of David Hoyme, as director of International Growth and Expansion, just as it disclosed its plans to raise $100 million to deploy in other African countries, including Cameroon, Uganda and Egypt.

Addressing the media recently, Head of E-Mobility at MAX, Tolu Williams, said, “The official rollout in Ghana was a necessary step on the mission to address the perennial problems around urban and rural mobility across the African continent.”

Williams said that MAX has been able to establish a vehicle subscription service to address affordability for drivers and provide employment, saying, “Features like the e-wallet and other benefits also seek to solve the problem of financial inclusion for operators in rural areas.”

Williams added that  MAX’s entry into Ghana and planned expansion to other countries is an indication of the company’s readiness to help Africa embrace a future of renewable energy driven by electric vehicles. He added that MAX is at the forefront of this transformation.

Williams noted: “A lot of the problems we face today as a continent are rooted in mobility. We believe that the future of innovation and sustainable growth in Africa will rest on access to sectors like education, health, and finance, all driven by mobility. This is why we are committing significant resources and establishing long term partnerships with some of the world’s biggest vehicle manufacturers to bring sustainable mobility solutions to people in urban and rural areas.”

Hoyme, said the quick adoption of MAX in Nigeria is an indication that other markets are ready to receive the company.

“MAX was founded on the premise that we can bring sustainable mobility solutions for the common person. These solutions extend to every sector and will require consistent innovation and home-grown solutions. We are ready to help Africa on this journey of sustainable development and economic growth,” he said.

Originally known for its widely popular motorcycle hailing service, MAX has evolved into a multi-sector solution provider, promoting financial inclusion and sustainability.

MAX is also a pioneer in commercial electronic vehicle technology for transportation in Africa. Founded by Tayo Bamiduro and Chinedu Azodoh, the company offers commuting alternatives for drivers and people across sectors with an emphasis on speed, safety, and sustainability. In West Africa, MAX is solving a persistent problem in African transportation using data and mobile technology to formalize West Africa’s fragmented and highly inefficient informal motorcycle taxi industry.