Solving exchange rate challenges
Many global software companies price their products in US dollars, making it hard for businesses in emerging markets to keep up with fluctuating costs. Zoho is taking a different approach by offering its products in Naira, shielding businesses from exchange rate volatility and making software affordable.
Fluctuating currency values make planning and budgeting difficult for Nigerian businesses. Dollar-priced software can become unexpectedly expensive due to changing currency exchange rates, making it financially unsustainable and forcing companies to reconsider their options.
Zoho’s decision to set prices in Naira helps businesses do away with this uncertainty, allowing them to budget confidently and invest in the tools they need without worrying about unpleasant pricing shocks.
“We know how much exchange rate changes can disrupt businesses,” says Ogundare Kehinde Seun, country manager, Nigeria at Zoho.”Pricing in Naira helps businesses focus on what really matters—growth and innovation.”
Making software affordable for SMEs
Small and medium-sized enterprises (SMEs) are the backbone of Nigeria’s economy, contributing nearly half of the country’s GDP and employing millions. However, high software costs due to dollar-based pricing remain a significant challenge.
By offering its products in Naira, Zoho ensures that SMEs can afford the necessary software tools they require to run their businesses, empowering them to plan their finances better and scale their operations without worrying about hidden costs.
Customer quote on local pricing.
“One of the search problems was sorting for foreign exchange. Zoho offered us to pay in our local currency, which was a big win for us.”
Bayonle Amzat, Chief Technology Officer – Zedcrest “We have enhanced every aspect of our company’s processes. For the past five years, we have been utilizing Zoho, and we haven’t looked back.”
Al-Ameen Ibrahim, Chief Technology Officer & Co-founder – Flexisaf
More than just pricing: Local support and solutions
Zoho’s commitment to Nigeria goes beyond just offering products in Naira. The company has also invested in local staff, training, and industry-specific solutions to help businesses succeed.
For example, Zoho CRM has been optimized for key Nigerian industries like agriculture, retail, and logistics. Businesses get customer support in English along with regional languages, making it easier to get help when needed.
“We’re not just selling software. We’re building solutions that fit the way Nigerian businesses work,” says Kehinde Seun. “By localizing our products and support, we’re making sure businesses get real value from Zoho.”
Building long-term trust
By offering locally priced software solutions, Zoho is reinforcing its commitment to Nigerian businesses. This move helps companies save money, plan better, and build more substantial, long-term business. More importantly, it signals Zoho’s long-term commitment to the Nigerian business ecosystem.
“Our goal is to be more than just a software provider,” says Kehinde Seun. “We want to be a true partner for Nigerian businesses. By pricing in Naira and offering local support, we’re making that commitment clear.”
Setting a new standard for global companies
Zoho’s approach to local pricing is an empowerment-focused model for how global companies can better serve businesses in emerging markets. Instead of a one-size-fits-all approach, Zoho prioritizes affordability, accessibility, and localization. By offering stable pricing and local support, Zoho is helping Nigerian businesses grow, innovate, and compete on an equal footing with the global players.
The promise of sustainable growth
Zoho’s decision to price its products in Naira goes beyond just affordability. It aims to empower businesses, support economic growth, and create long-term value. By putting its customers first, Zoho is setting a new standard for how global companies engage with local markets.
