DP World announces five-year Tour extension
DUBAI will continue to stage the European Tour’s season-ending event until 2020 after port operator, DP World, announced a five-year sponsorship extension of the DP World Tour Championship yesterday.
The move is said to reinforce Dubai’s position as a major trade, business, tourism and sports destination, said Sultan Ahmad Bin Sulayem, chairman of DP World.
“The DP World Tour Championship is an event of enormous significance for Dubai and the UAE, and reinforces our position on the calendar of international sport and as a centre for tourism and trade,” he said.
“The extension of our title sponsorship dovetails with Dubai’s hosting of Expo 2020, an event which will see the world come to the Emirate and further enhance the goal of attracting 20 million tourists per year.
“We are delighted to be again involved as the event offers us a great opportunity to connect with the world, our customers and our partners through one of the most popular sports. We look forward to continuing our association as a global business, and as a barometer of world trade, with a global sport.”