Bank launches ‘Road to Anfield 2015’
STANDARD Chartered Bank has launched a football tournament dubbed ‘Standard Chartered Trophy: Road to Anfield 2015’.
According to a press release issued by the bank, ‘Standard Chartered Trophy’ is an international five-a-side football tournament organized by the bank in partnership with Liverpool FC that offers football fans a once in a life time ‘Money Can’t Buy’ opportunity of playing at an English Premier League football pitch.
This will be the third year this tournament is being run in Nigeria and is also running in various Standard Chartered markets dating back to when the bank took over the sponsorship of Liverpool Football Club in 2010.
In 2014, the tournament was awarded ‘Best International Marketing Campaign’ by BT Sports Industry Awards – considered to be a pinnacle award within the sports marketing industry.
“The tournament has three phases. The first is the national qualifiers, which will take place over two days on March 7 and 8 in Lagos, Nigeria.
The second phase is the regional finals, which will take place in Ghana on the March 13 and 14, where the winner of our national finals will battle the winners of the national finals of Ghana and Gambia.
“The winner of the regional finals will proceed to represent West Africa at the all expense paid global finals taking place at Anfield, Liverpool FC home ground where a total of 10 teams from across Standard Chartered’s global footprints will compete for the ultimate trophy on May 7 and 8 2015. The winners of the ‘Finals’ will be crowned Overall Champions of ‘Standard Chartered Trophy 2015.’
The regional winners will spend three days in the United Kingdom as they enjoy the LFC stadium and museum tour, dinner with LFC legends and professional training sessions with LFC coaches. According to the Head of Brand and Sponsorship, West Africa of Standard Chartered Bank, Mr Diran Olojo, the tournament is open to an invited group of corporate clients, existing and new retail clients. Registration will be on first come first served basis and will close on the March 1, 2015.
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