Betano joins Lagos Campus Beach Soccer train

Online gaming and sports betting platform, Betano, is the latest outfit to join the Lagos Campus Beach Soccer Tournament’s sponsorship list, reinforcing its commitment to youth sports and grassroots development in Nigeria.

The Lagos Campus Beach Soccer tournament will be held on June 28 and 29, 2025, at Elegushi Beach, Lagos.

Organised by the office of the Senior Special Assistant to Lagos State Governor on Grassroots Sports Development, in partnership with BrandEscort Communications, the competition will bring together top tertiary institutions across Lagos to compete in a thrilling beach soccer showdown.

According to the organisers, through this sponsorship, Betano will provide financial support to enhance the tournament’s structure, improve the competitive experience, and create more opportunities for young athletes in Lagos-based tertiary institutions.

Speaking on the partnership, a Betano official, David Segunmaru, emphasised the brand’s dedication to fostering grassroots sports development while promoting responsible gaming.

“We are excited to partner with Lagos Campus Beach Soccer, a tournament that embodies youth energy, sportsmanship, and community engagement. This collaboration allows us to support the next generation of athletes while reinforcing our dedication to sports development in Nigeria,” Segunmaru said.

Also speaking on the competition, Senior Special Assistant to Governor Babajide Sanwo-Olu on Grassroots Sports Development, Adebanji Atewogboye, highlighted the event’s wider impact, noting that it would include a campus storming activation—a promotional tour in participating institutions ahead of the grand finale.

“This Lagos Campus Beach Soccer event will draw participants from top institutions in Lagos State to foster a vibrant beach soccer culture in the country. The tournament offers young players a platform to showcase their talents, with opportunities for further development in professional beach soccer,” Atewogboye said.

The tournament, also supported by Cway Group, DSTV, and Brila FM, is expected to attract thousands of fun-loving spectators from across the state.