Heineken ‘Champions the Match’ in new campaign
AS the UEFA Champions League season enters the crucial knockout phase, Heineken is kicking off its new campaign – “Champion the Match” – encouraging fans to create a truly great match night for themselves and their friends. It wants the fans not only to just watch the match, they should champion it! A brand new Heineken TV commercial, entitled “The Match”, is being launched to show how far one fan will go to watch the big match.
Now in its ninth consecutive year of UEFA Champions League sponsorship, Heineken has consistently provided Nigerians with premium match viewing experiences. In addition to sponsoring live television broadcast of the matches, the world-class Heineken House Lagos also remains open on every UEFA Champions League match night. This opulent landmark which has hosted thousands of Heineken® fans as well as global celebrities, has gained popularity as the perfect way to enjoy the world’s foremost club football tournament.
Last season, Heineken treated Nigerians to a lifetime experience by bringing the UEFA Champions League trophy to the country and uniting it with thousands of fans. The trophy was accompanied by Heineken ambassador and football legend, Ruud Gullit, who also hosted an award-winning live interactive Twitter session, #ShareTheSofa.
Building on that success, #ChampionTheMatch kicks off Tuesday, evolving into an immersive entertainment platform that now stretches through pre-game build up, the match action itself and into the post-match debate. So Nigerians can enjoy an enriched match experience with exciting videos, wherever they may be.
ChampionTheMatch enhances match nights, by not only having live match ‘commentary’ from nine footballing legends, but also adding a celebrity friend into the mix. Using unique combinations of unexpected guests, jaw-dropping locations from around the world, including Lagos, and surprising Heineken twists, fans will enjoy a truly memorable match night experience every match week until the Final itself.
In addition to this online experience, special promotions will give fans the chance to win prizes every minute of every match.
The Marketing Director, Nigerian Breweries Plc, Walter Drenth remarks: “Our ‘Champion The Match’ campaign encourages football fans in the country to create world class experiences, whether they are watching the Match at home, or out in a bar with friends.”
“The games are social occasions that last longer than just the 90 minutes on the pitch. Fans’ match day rituals are important and we want to help them make the most of the whole experience, not just the match itself. We want to encourage fans to host the ultimate match nights – be that at home or in bars; watching the matches with friends.
Every year, Heineken has also rewarded Nigerian fans with once-in-a-lifetime trip to watch the UEFA Champions League finals, live in Europe. This season, Nigerians will join fans from 35 other countries for Heineken’s world-famous Ibiza Final, where Heineken creates the ultimate match night in a way only Heineken can on an island off the coast of Spain.