Ghana Basketball Association hooks AFA Sports as official apparel sponsor
The Ghana Basketball Association has signed a pact with AFA Sports as its official apparel sponsor for the men and women’s national teams.
The latest deal confirms AFA Sports’ leadership in support of African teams, especially in the sports apparel market.
“This partnership is a milestone collaboration because the Ghana basketball teams have immense potential and talent to become a powerhouse in Africa. It is also a step ahead for AFA in our standing collaborations and empowerment of African athletes,” the CEO of AFA Sports, Ugo Udezue, said after signing the deal.
The president of Ghana Basketball Association, Iddrisu Gamel Ayambire remarked on the fruitful collaboration by assuring that AFA is the best to handle the task of providing quality apparel to the team and help in the task of building grassroots basketball in Ghana.
“This collaboration is the best we have had in years and it is a win-win for both organizations. Ghana Basketball Association will take advantage of this partnership to propel us forward in becoming a leading basketball organization in Africa.”
Community is at the core of AFA’s brand. The company, which started operations in 2017, started with a quest to empower local communities and athletes. AFA Sports is the official apparel sponsor of the Nigerian Women’s Basketball Team and has supported the team through their two-time Afrobasketball win and earning a ticket to the 2020 Tokyo Olympics.
AFA Sports has also supported the Nigerian Parapowerlifting team in their efforts to become world champions.
Ugo Udezue, CEO and Co-founder of AFA Sports has dedicated his 17-year long career to the advancement of athletes in the industry, first as an ex-NBA agent and then as the CEO of various sporting companies. He came back to his country, Nigeria to focus on the growing potential in the sporting industry.
“We hope to keep adding value to the system and also show the world the greatness Africans have to offer through our community engagement.”