Guinness partners DSTV, unveils Made of Football campaign
Guinness Plc at the weekend, thrilled football fans at the launch of its latest Made of Black promotion, tagged: ‘Made of Football’ with a live telecast of matches of Barclays Premiere League football season amidst great fun at the Indoor Sport Hall of National Stadium, Lagos.
The campaign, which witnessed SuperSport panel of analysts that included Liverpool legend, John Barnes, an analyst with SuperSport and a pundit for ESPN, offers projections about what to expect this season as well as highlights to look forward to.
During this season, the firm intends to celebrate passionate football fans by the lengths they go to show their love for the game the across Nigeria and this will be supported by a new TV advert.
According to the Marketing Manager, Guinness, Uche Onwudiwe, Guinness as the number one football brand in Nigeria is set to bring amazing and intense football moments to consumers and also enhance match day experiences across the country.
“This year Guinness will be showing even greater support for the incredible football fans across the country. Unlike anywhere else in the world, football has the power to unite people across Nigeria. Guinness is an iconic beer that has the darkest liquid, but the brightest flavours and has always had the authenticity, boldness and vision to do things differently.
“This year with the Made of Football campaign, we will be providing exciting experiences for football fans across the country, whether that be incredible cash prizes and competitions or unique football viewing experiences and maybe a few surprises along the way,” he said.
He reassures that apart from the partnership in the broadcast of the BPL, Guinness will continue to explore unique opportunities to create money can’t buy experiences for football fans and loyal consumers, ensuring that every match occasion is truly made of black.