
“I was motivated by reports in the media that some consumers have won from in-bar activations,” said Daniel Philips. “I was lucky to have received an invite to come and be part of this premium viewing experience at the Heineken House. It was a nice time out here and wining an all expense paid trip to Ibiza, Spain is awesome.”
Every year, since 2007, Heineken has rewarded five of its regular consumers with all-expenses paid trips from Nigeria to Europe, to watch the finals of the UEFA Champions League. But this season, marking its ninth consecutive year of sponsoring the world’s best club football tournament, Heineken has raised the bar with the ‘Champion the Match’ promotion, which gives away 20 European trips.
Prior to winning this trip, Valentine Aganbi, had taken part in several lotteries in the past without success. But the Bayern Munich fan was motivated to participate in this Heineken draw by his friend, who had actually won a trip to watch the finals two years ago.
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