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Leicester City wins first ever English Premier League title

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Leicester City fans celebrate their team becoming the English Premier League champions in central Leicester, eastern England, on May 2, 2016 after Chelsea held Tottenham Hotspur to a 2-2 draw. Leicester City completed their fairytale quest for the Premier League title on May 2 after Eden Hazard's stunning late goal earned Chelsea a 2-2 draw with second-place Tottenham Hotspur. LEON NEAL / AFP

Leicester City fans celebrate their team becoming the English Premier League champions in central Leicester, eastern England, on May 2, 2016 after Chelsea held Tottenham Hotspur to a 2-2 draw. Leicester City completed their fairytale quest for the Premier League title on May 2 after Eden Hazard’s stunning late goal earned Chelsea a 2-2 draw with second-place Tottenham Hotspur. London NEAL / AFP

Leicester City are on course for a windfall of more than $220 million for winning the English Premier League, a new study said.

The money would come from the Premier League’s huge television revenues, playing in the Champions League, new sponsorship and higher gate receipts, the Repucom sports data firm said.

Leicester became England’s most unlikely champions after Tottenham Hotspur failed to get the win at Chelsea on Monday that would have extended the Premier League race for another weekend.

According to the study, Leicester are set to make over 150m pounds ($220 million/191 million euros) from claiming the Premier League title.

The cash would come from:

— Potentially more than 90 million pounds from winning the Premier League against 72 million pounds when they came 14th last season.

— They would get 33m pounds just for appearing in the group stages of next season’s Champions League, with another 3m pounds waiting in performance bonuses.

— A third place finish in their group would guarantee a place in the Europa League and another 20m pounds.

— Higher match day and commercial revenues could bring another 10m pounds-15m pounds.

Repucom said: “Leicester City FC’s real commercial potential will become clearer in the season break as brands vie to associate themselves to the club and in turn, the league winners aim to maximise the returns their status could command.”

The spectactular rise by Claudio Ranieri’s side has seen their TV audiences increase by more than 23% around the globe, which increases their value with potential sponsors, the study said.

British television audiences have risen 29% from 785,000 to more than one million a game. In Italy, Ranieri’s home country, television viewing of the team has doubled.

Repucom said increasing its worldwide fan base “remains central to realising the club’s full potential”. It said Leicester’s social media growth highighted how much the club could increase earnings.

The number of followers of Leicester’s Facebook page has risen 540% over the season to more than three million “representing one of the fastest growing accounts of any sports team globally.”

The 500,000 followers in Algeria — the home country of star player Riyad Mahrez — represents Leicester’s largest fan base, having risen from 23,000 at the start of the season.

The 221,000 followers in Thailand — home country of Leicester owner Vichai has grown 117% over the season.

The 155,000 in Italy has risen from 6,000 when the campaign began.


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