LMC blames production cost for no live broadcast of NPFL matches
The League Management Company (LMC) has identified infrastructure deficit as a major reason the Nigeria Professional Football League (NPFL) is not being broadcast on television.
Responding to the clamour by fans for matches to be seen on television from next season, LMC Chairman, Shehu Dikko said the absence of required infrastructure has made it expensive to produce NPFL matches for live broadcast on television.He revealed it would cost as high as N15 million to broadcast a match live in the league due to the infrastructure deficits and high foreign exchange, adding, “this cost is because of infrastructure challenges and stuff like that.
“So we are taking our time, working round the clock to put in place all that we need to have a good production and to ensure that we resolved the problem such that we won’t encounter any hitch in the future. It’s definitely not easy but doable.”
Dikko said the LMC’s objective was to produce all the NPFL matches for live broadcast. “If you want to do that, each one will cost about N15 million, which means that each MatchDay will cost N150 million. Where is that money going to come from? So we have to put our thinking caps to get round this situation.
“So we need to be patient to do the right thing. We need to put the right strategy in place, surmount all these problems, source the investment, implement systems to reduce the cost and ensure we do the best for Nigeria.”
The LMC Chairman noted that television generated the biggest revenue for leagues and indeed sports events, but lamented that this had been hampered in Nigeria by the huge production cost required to broadcast matches.Pointing to what obtains in Europe, Dikko said the stadia there has been systematically developed to provide required Infrastructure for television broadcast, making it less expensive and easier for production of games.
“Television is money, without it there is no league anywhere in the world. When you go to Europe, they already have the infrastructure in the stadiums. Just walk in there, cover the matches and just send it out to distribute across media platforms that pay huge resources for the content. We don’t have such here. It is not our fault, it is not the fault of anybody, this should have been done a long time ago.“Every stadium in Europe is plug and play. You as a cameraman would just go, cameras, OB van and transmission equipments are all there.
Here, you have to truck an OB van from say Lagos to the match venue with all the logistics requirements and security, you have to cable the whole stadium, provide standby electricity, 60, 70 people have to work to cable the stadium and cover the match.”
Dikko further stated that, even in the seasons when the league was on television, only a maximum of two games were produced and broadcast on a match day except on special occasions when the LMC fixed double-header fixtures, during which two games were played on the same venue.
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